Product/ Service Feasibility Analysis

Let me suggest that you suppose that a motel in the suburbs has 150 units for rent. You pay between $1.5-3 m. We will use these numbers in other assignments. The real question is can you go head to head with the big four offering what they offer? 

You are not one of the big four that goes after conventions, etc. Therefore, your sales force is the manager, front desk person, and social media expert. They will not make actual sales calls other than to follow up with customers on the telephone. So, don't leave that part out, but explain what is different. Also, your distribution strategy is to offer rooms on premises. All sales go through the front desk in some fashion. Keep in mind that you will need to cooperate with and pay third party services like Trivago, TripAdvisor, etc. 

I would create a sample survey to figure out what your target market wants from you. In the business plan, the blank survey, results, and any letter from customer support letters go in the Marketing section. Remember that surveys can be distributed via Facebook, Survey Monkey, Qualtrics, or paper and pencil. 

2-3 pages in length (including exhibits, tables and appendices). Use 12 point Ariel font and single line and character spacing.