Product Analysis

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Describe a selected company.

Does not identify a selected company. 

Identifies a selected company, but does not provide relevant details.

Describes a selected company.

Describes a selected company and relates the product or service to the mission or values of that company. 

Explain how a product or service meets customer requirements for the design of a product or service.

Does not describe customer requirements related to the design of a product or service. 

Lists customer requirements related to the design of a product or service, but does not explain how they are met by the product or service design.

Explains how a product or service meets customer requirements related to the design of a product or service. 

Assesses how well a company's product or service meets customer requirements related to a product or service. 

Describe a company's competition in relation to its product or service.

Does not identify a company's competition. 

Identifies a company's competition, but does not provide relevant details.

Describes a company's competition in relation to its product or service.

Analyzes a company's competition in relation to its product or service. 

Explain how product positioning strategies contribute to competitive advantage in the marketplace.

Does not identify product positioning strategies that contribute to competitive advantage in the marketplace. 

Identifies product positioning strategies that can contribute to competitive advantage in the marketplace, but does not explain how they relate to a given product or service.

Explains how product positioning strategies contribute to competitive advantage in the marketplace.

Explains how product positioning strategies contribute to competitive advantage in the marketplace and assesses strengths or weaknesses of the strategies used. 

Explain how a company's product strategy attempts to carve out a niche or maintain market share leadership.

Does not identify whether a company's product strategy attempts to carve out a niche or maintain market share leadership. 

Identifies ways a company's product strategy can be used to carve out a niche or maintain market share leadership, but does not explain how that is being done for a given company. 

Explains how a company's product strategy attempts to carve out a niche or maintain market share leadership. 

Evaluates how well a company's product strategy carves out a niche or maintains market share leadership.