Speech class

Product Analysis Paper: You are to write a 2 page typed and double spaced analysis paper in essay format where you identify and discuss each point below. This is different than your outline. Explain why your infomercial will work, like a marketer. (2 pts) Each point below should be addressed as a paragraph. Please include the bold headings and Roman numerals like the assignment when you type your paper. (2 pts)

I. Attention: Discuss which attention getting device you chose and why this will appeal to your audience. Tell me why you believe this will work best for your audience. (3 pts)

II. Need: To understand the need you must understand your audience. Who will you be your target audience and why? Who will be most likely to buy your product and why? How did you establish rapport or relate to your audience?

(3 pts)

III. Satisfaction: How will your product improve or help the life of your potential buyer? In what ways does your product support sustainability? How did you convey this to your audience? Note which persuasive appeals you used in the infomercial, Ethos, Pathos, or Logos. You must be specific and give an example of each one you used. (3 pts)

IV. Visualization: How did you paint a picture for your audience? Did you intensify audience members' desire for your product by getting them to visualize what their lives will be like once they've purchased it? What vivid images and verbal illustrations to support the benefits of the proposed solution? (3 pts)

V. Action: How did you persuade your potential buyer to purchase your invention? How did you sweeten the deal in the action step? Did you use any persuasive appeal here such as Ethos, Pathos, or Logos? You must be specific and give an example of each one you used. Would you buy your own product and why? (3 pts)

VI. Fallacies: Did you use any logical fallacies, such as Red Herring, Ad Hominem, Either Or, Slippery Slope or Bandwagon? Please give examples of how and where you used them. (2 pts)

VII. Inspiration: Describe how you came up with your infomercial idea. (2 pts)

Your paper is to be free of any major typographical and grammatical errors. Please use spell check! (2 pts)