Product Alert(one page)

Product alert: 4

Industry focus area: Adidas shoes manufacturers

To: Mark Siders Ph.D.

From: - product manager Adidas

Subject: Resonating Adidas Alpha bounce shoe with the US athlete

Article summary

Adidas shoes manufacturers are thinking of changing the shape of the Adidas Alpha bounce shoe to match the American athletic shoe market. This will involve changing the design to fit the unisex American population.

On implementation the design, the young American athletes will able to purchase and view the Adidas product as their own. Mark King, Adidas, president North America, disclosed during an interview with Fortune.

Adidas regional sales have tumbled 7% for nine months in 2014. Making a total sales of $2.27 billion. Analysts, however, argues that the sales could change and Adidas could double the sales if a great advertisement is done and design changed.

This includes sponsoring of players, changing looks of company retail stores, running campaigns and moving traditional strategy.

According to analytical studies, Adidas has lost lots of shares due to the product designs presented to the market. Besides, Nike and Under Armour have churned great profits because the designs being focused on U.S athlete.

Recommendation for Action

Apparently, if Adidas continue to focus on a more traditional strategy in running Adidas global campaign. Adidas will lose a lot whereas rival companies like Nike will be doubling up the profits. Evidently, Adidas should employ sports sponsorship and change in the shoe design to meet the US athlete needs. Adidas also needs to run campaigns quarterly in the US to meet the growing customer needs.

I own 82.93 shares of Adidas. The current value is $ 10,000

Tuttle, B. (2016). Why Nike Is Losing Its Foothold on America's Sneaker Market. Money. Retrieved 17 April 2018, from http://time.com/money/4511580/nike-sneakers-sales-adidas-puma/