Accounting work

Homework #4: Idea Selection / Evaluation / Evolution (2 pages)

Note: You can likely fully explore 1 to 3 opportunities (not dozens) and each opportunity should have a separate worksheet ;

Staying focused on a single or related opportunities and spending time to identify multiple ideas in the space is critical.

What new & unmet user need/want (i.e., opportunity) are you focused on here?

Use the format: [types of users] need a better way to [do something] because of [some reasons]

Brainstorm a large list of ideas / solutions that address the problem above:

Product / Service Innovation Idea Workbook

Name: _______________________________

Note: Don’t be limited by the size of the space provided on these templates. Please use as much space as necessary (multiple pages are ok).

TUID: _______________________________

Name: _______________________________

Note: Don’t be limited by the size of the space provided on these templates. Please use as much space as necessary (multiple pages are ok).

TUID: _______________________________

Note: You should have MANY ideas (25+) for each need / want / opportunity that you have identified. Don’t be limited by this space and this part can certainly be handwritten, typed, or whatever... Please replace this box with whatever works best for you.

Page 1 of 2

Select & Evaluate the top 5 ideas from your brainstorm above:

Describe Idea	Lists Types of Value Created by the Idea	Identify Strengths of the Idea	Assess Uniqueness vs. Competitors	Identify Weaknesses & Challenges	List Assumptions / Resolve Unknowns
1.
2.
3.
4.
5.

Note: Don’t be limited by the table, use all the space you need. The key is to do what’s necessary to evaluate and then evolve your ideas into their best forms.

IMPORTANT: Summary of Final Solution / Idea (2 minute elevator pitch of your idea – use more space as needed):