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Product-ServiceInnovationIdeaWorkbookv13-HW3.docx

Product / Service Innovation Idea Workbook

Name: _______________________________

Note: Don’t be limited by the size of the space provided on these templates. Please use as much space as necessary (multiple pages are ok).

TUID: _______________________________

Name: _______________________________

Note: Don’t be limited by the size of the space provided on these templates. Please use as much space as necessary (multiple pages are ok).

TUID: _______________________________

Homework #3: PEST Trend Analysis

What is the type of user, situation, type of organization, industry, domain, or field you are broadly focused on?

Political:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

Economic:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

Socio-Cultural #1:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

Socio-Cultural #2:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

Technology Trend #1:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

Technology Trend #2:

What is the Trend you identified and how does it affect the company / industry you’re working on?

What are related or underlying trends?

What opportunities might this create to modify or develop new products, services, or businesses?

IMPORTANT: What new & unmet user needs/wants (i.e., opportunities) did you identify via this homework?

Use the format: [types of users] need a better way to [do something] because of [some reasons]

Please Cite Your Sources (Include: page titles + weblinks or other sources you accessed / used):

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