Global marketing
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product.pptxGlobalization
Lindquist, 2014
Nescafe Japan, 2018.
Nescafe UK, 2018
Nescafe Germany, 2018
Nescafe Vietnam, 2018
Nescafe Spain, 2018
Nescafe Singapore, 2018
Nescafe India, 2018
Global Operations Campaign: “It all start with a Nescafe
Localisation of a product to fit local culture such as language.
Jessica, 2016
Raul, 2015
Nagar, 2017
localisation
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Some countries product packaging may printed with certification such as food hygiene certification, food safety certification, halal certification, etc.
Localisation of a product to fit local regulations and usage requirements.
Rose, 2018
Jeffrey, 2016
3
Glocalization
Used to describe a products or services that is customized to suit a local culture, intended for a global market (Tashakova, 2015).
Café de Olla, 2018
Chan, 2010
Nescafe Berry Mocha, 2018
Nescafé Middle East, 2018
Nescafe Alta Rica, 2018
