Strategic Market 6

Running head: FINANCIALS IN MARKETING PLAN 1

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FINANCIALS IN MARKETING PLAN

Financials in marketing plan

Name

Institution

Professor

Course

Date

Marketing planning

Financials section

This section ensures that the market planning strategy you are about to carry out is realistic and actionable (Westwood, 2019). In this section we will major in sales forecast and expenses budget. They consist if the following:

Sales forecast

Forecasting of sales is important since it helps one to have a good control of the inventory, one can have a better understanding of the customers want, their preferences and their queries about your products (Kotler & Kotler, 2017). Sales persons in the company can also use the sales forecast to know which products move faster than the others.

The following is a sample of sales forecast for Procter and Gamble Company from January 20th to May 20th:

SALES FORECAST

PRODUCT NAME		January 20th	February 20th	March 20th	April 20th	May 20 th
Always menstrual hygiene products	Price per unit	$ 200. 00	$ 200. 00	$ 200. 00	$ 200. 00	$ 200. 00
	Units sold	50	40	60	40	50
	Total	$10,000. 00	80,000	120, 000	80, 000	10, 000
Charmin bathroom tissue	Price per unit	$50. 00	$50. 00	$50. 00	$50. 00	$50. 00
	Units sold	100	200	100	200	200
	Total	10,000	100,000	50, 000	10, 000	100,000
Downy fabric	Price per unit	$ 150. 00	$ 150. 00	$ 150. 00	$ 150. 00	$ 150. 00
	Units sold	200	300	300	200	200
	Total	300, 000	450, 000	45, 000	300, 000	300, 000
Bounty paper towels	Price per unit	$ 300. 00	$ 300. 00	$ 300. 00	$ 300. 00	$ 300. 00
	Units sold	500	600	600	600	600
	Total	150, 000	180,000	180,000	180, 000	180, 000
Dawn dishwashing	Price per unit	$ 400. 00	$ 400. 00	$ 400. 00	$ 400. 00	$ 400. 00
	Units sold	600	700	800	800	800
	Total	240, 000	280,000
Ariel laundry detergent	Price per unit	$600. 00	$600. 00	$600. 00	$600. 00	$600. 00
	Units sold	100	200	300	300	200
	Total	600,000	120,000	180,000	180,000	120,000
Crest toothpaste	Price per unit	$ 250	$ 250	$ 250	$ 250	$ 250
	Units sold	1000	900	800	700	600
	Total	250120, 000	225, 000	160,000	350, 000	150, 000

Expenses budget for proctor and gambler

An expense budget, is used to tell how much it is going to cost for you to make the sales you have forecasted. If the costs are low it shows you are less exposed to risk. It is important to have an expense budget since it helps one to organize how you are going to spend the savings available. It prevents one from overspending in some areas and leaving some with no funds to spend on. Once you have your budget you are able tell any possible potential issues in the future (Cohen, 2018). .

	January		YEAR TO DATE
FIXED	Budget	actual	variance		Budget	Actual	Variance
executive salaries	97,200	43, 872	35.89		65,000	96,000	15.6
office salaries	11,300	789,123	1.34		32, 000	45, 400	8.74
employee benefits	22,900	35, 123	15.34		145, 000	312, 000	35.89
payroll taxes	57,000	312, 098	14.23		200,000	310,00	1.34
rent	76, 000	78,123	3.45		146, 789	43, 872	15.34
audit	100, 000	32, 000	6.78		45,890	789,123	14.23
transport	26, 00	145, 000	15.6		234,123	35, 123	3.45
utilities	45, 000	200,000	8.74		567,125	312, 098	6.78
taxes	31, 000	146, 789	4.74		56, 897	78,123	5.4
VARIABLES	Budget
office salaries	12, 000	312, 000	14.23		43, 872	32, 000	14.23
miscellaneous	4, 000	310,00	3.45		789,123	26, 00	3.45
stationary	1, 000	43, 872	6.78		35, 123	45, 000	6.78
employee benefits	6, 000	789,123	5.4		312, 098	31, 000	15.6
TOTAL	188,400	1,856,369	135.97		1,901,261	963,246	146.8

The following if a column graph that shows the fixed graphs for the month of January: one visible tell which expenses will cost more than the others. This kind of a graph is important since the stakeholders can easily understand what the budget contains and they can tell whether it is work or not (Piercy & Morgan, 2018). As per our results, our costs are a bit high. This shows that the plan is quite risky.

References

Cohen, W. A. (2018). The marketing plan. John Wiley & Sons.

Kotler, P., & Kotler, P. (2017). Marketing for nonprofit organizations (Vol. 2). Englewood Cliffs, NJ: Prentice-Hall.

Piercy, N. F., & Morgan, N. A. (2018). The marketing planning process: behavioral problems compared to analytical techniques in explaining marketing plan credibility. Journal of Business Research, 29(3), 167-178.

Westwood, J. (2019). How to write a marketing plan. Kogan Page Publishers.

FIXED BUDGET

executive salaries 97200 office salaries 11300 employee benefits 22900 payroll taxes 57000 rent 0 audit 0 transport 0 utilities 0 taxes 0