pro 3

 

Part 2: Cultural Analysis of American Market

Name

Name of the Institution

Part 2: Cultural Analysis of American Market

Introduction

This project will discuss and describe the American company Amazon.com. Amazon.com is a web services provider, a manufacturer of electronic book readers, and an online retailer. The company provides a modern iconic example of electronic commerce (Faherty, 2017). The organization's headquarters are in Seattle, Washington. Amazon.com was incorporated in 1994 by Jeff Bezos, who was a former Wall Street hedge fund executive. For this Country Project, the focus will be Amazon's private-label diapers (Pankratz, 2018). The organization launched this new diapers brand under the Mama Bear brand (known to sell other baby items like diaper pail refills and baby food).

American History and geographical setting

The United States, also known as America, was a British colony that gained its independence in the late 1770s. The country has the best economy globally and has a population of about 300 million people. It is one of the most diverse countries in the world, with almost all ethnic identities. It is located in North America and borders Mexico to the South (Campbell & Kean, 2016). It experiences two climate seasons that is summer and spring, summer being the most extended season.

Social Institutions

Socially, America is largely a nuclear family society, with many of its inhabitants living in the town or suburban areas. There are few extended families, but nuclear families are estimated to be 73 percent of the total family structure. It is a purely monogamous society with one man, one wife, and most families and is made of few family members of which many families do not have more than four siblings (Campbell & Kean, 2016). The system of education is highly developed, with the government providing free elementary education to the American population. Christianity is the most dominant religion in America with different denominations. However, less than 1% of the American population is Muslim, while their other religions are Hinduism and Buddhism. There is no record of atheism in America, meaning even if it exists, it is insignificant. Living conditions

Many of the American feed on meat and vegetables and vegetables are consumed with almost every meal. Corn is consumed at a high rate, and it has also developed a culture of fast-food. Malnutrition in America is insignificant, and no or insufficient data exist on this aspect. America is an agricultural country, and food is available in large quantities. The housing system in America is diverse, but many people live in owned houses. Many people live in one-family households, and these are the dominant nature of houses in America. There is no national dressing code in America, and people wear both official and casual wears concerning clothing. However, employees are expected to wear official clothes when going to the office or work. The company determines the dressing code of the employees in many cases. Many Americans are involved in leisure activities, and it is a sporting country where people support one type of sporting event or the other. Many Americans will be seen jogging, walking, riding bicycles, or even skipping over the weekend as a family. All these recreational activities are done to enhance their healthy living.

Language

The official language according to the American constitution is American English. American English varies slightly from British English, and it is spoken all over the country. It is the language that is also used to write official documents in the country (Campbell & Kean, 2016). However, other dialects in America are spoken, including Spanish, Latino among others.

Negotiation Style

American has a unique negotiation technique. In many instances, they are forceful, legalistic, and explicit. They may use force when they feel things are not moving (Campbell & Kean, 2016). However, naturally, they are legalistic as they follow the established laws, policies, and procedures to ensure that they negotiate to the end. They are also urgent and want to waste no time on issues they feel are not result-oriented.

What It Is Like To Be an American Citizen

It may prove challenging to answer such a question directly but based on American society's economic, political, and social status. The feeling may be mutual or mixed depending on the race and gender or even sexual orientation. In general, many people love living in America because of the stable political environment. It is a country that has experienced no political instability for many years, say for the Trump instigated unrest (Kammen, 2012). This means that it is a country that its people enjoy a high level of security and feel secure. Secondly, people in the United States are assured of a good education, access to healthcare through the compulsory medical insurance covers, and access to government services, including jobs. It is not new to hear people say that America is a land of opportunities. Indeed it is a land of possibilities because its unemployment rate is less than 3%, meaning that almost all Americans have jobs.

American citizens enjoy many human rights and freedom because of the high level of democracy in the country. The advanced democracy has given Americans a lot of space, including freedom of speech, which makes people feel fulfilled (Campbell & Kean, 2016). However, there are instances where one will be forgiven to have ever lived in America. There are instances of discrimination based on race, ethnicity, sexual orientation, and religion. For instance, a Muslim living in America will always live under fear because they can be victimized at any time. Similarly, African American males will live in fear in America because of the high racial discrimination level. However, regardless of the negative issues that bedevil American society, United States is one of the countries everyone will wish to live in.

References

Campbell, N., & Kean, A. (2016). American cultural studies: An introduction to American culture. Routledge.

Faherty, E., Huang, K., & Land, R. (2017). The Amazon Monopoly: Is Amazon’s Private Label Business the Tipping Point?.

Kammen, M. (2012). American culture, American tastes: Social change and the 20th century. Knopf.

Pankratz, R. (2020). Duty to Disclose: Amazon's E-Commerce Platform, Private-Label, and the Need for Disclosure. Kan. JL & Pub. Poly, 30, 162.