Order 1368007: products and services

Products and services draft assignment

Report

1. What kind of promotional event could you organise that would benefit your organisation? Write a short report, detailing everything you would need to organise this. (400-450 words)

a. Event (2 marks)

A mid-year ‘thank-you’ event for loyal returning customers. This type of event will ensure that my client base feels recognized and appreciated and in return will create more ‘returning customers’.

b. Purpose (5 marks)

c. Budget (10 marks)

d. Schedule (10 marks)

e. Venue (2 marks)

f. Catering (5 marks)

g. AV equipment (2 marks)

h. Advertisement (10 marks)

i. Communication (10 marks)

j. Staff (2 marks)

k. Resources (5 marks)

l. Extras, such as awards. (2 marks)

You should use this activity to demonstrate your understanding of the skills and knowledge covered within this unit. Use as much detail as you can and explain why your choices are appropriate for the specific purpose, where possible. You may use the internet to gather information.

Questions (total 560 words)

1. What kind of promotional activities are appropriate and effective for your company? (3 marks)

2. Suggest a strategic promotional activity that you could schedule that would be effective for your organisation. (3 marks)

3. What are your organisation’s promotional objectives overall? (3 marks)

4. What method would you use to ensure time lines and budgets are adhered to? (3 marks)

5. What are the benefits of employing the use of a detailed Action Plan? (2 marks)

6. What resources could / should you draw upon when organising a promotional event for your company? (5 marks)

7. How can you ensure that all staff are aware of their roles and that of those around them? (5 marks)

8. What could you do to establish relationships with others in targeted groups, in order to enhance the positive image of the organisation? (5 marks)

9. How can networking benefit you when implementing promotional activities? (5 marks)

10. What method(s) would you employ to gain audience feedback after the event? Explain your answer. (5 marks)

11. How could you assess the effectiveness of the planning process to identify possible improvements in the future? (5 marks)

12. Why would you supply feedback to personnel and agencies involved in the promotional activities? (3 marks)

13. How would you analyse costs and time lines to evaluate the benefits accruing from the promotional activity? (5 marks)

14. How would you prepare conclusions and recommendations from evidence to provide constructive advice for future events? (5 marks)