writing

Print Ad

By Elmor Go, June 28th 2012. Retrieved from https://www.printrunner.com/blog/print-ad-examples/

This print ad is designed carefully and yet at the same time it has deeper meaning in it; it is only a cigarette burning while at the bottom it reads cancer loading. Basically, the ad is warning people about the dangers of using cigarettes but the wording is not exactly; it utilizes the technique of rhetoric to be more interesting to the audience while at the same time passing the message. As it will be discussed using the PIES structure below:

The Ad attempts to show the audience the dangers of cigarette consumption; basically, the end result of excessive cigarette consumption is cancer among other dangers. Basically, there is an aspect of technology; cancer loading mimics video games, cellphone or computers, ultimately targeting the younger people. Creating a campaign that relates to a younger audience might reduce cigarette consumption. The ad sows the danger of cigarettes, as the cigarette goes in flames then cancer is loading. That alone passes the message that when you consumed cigarette you are ultimately increasing the chances of getting cancer. The message in this campaign is straightforward and the TA is basically younger people between 15 to 40 years. This campaign might be created by the ministry of health or related agencies. It tries to break down the societal tendency of normalizing cigarette smoking that is harmful to our health. Basically, if the message gets to an individual while they are young it might ultimately change their perspective and save lives.