Marketing Plan analysis

CRITERIA 

NON-PERFORMANCE 

BASIC 

PROFICIENT 

DISTINGUISHED 

Describe components of a company's sales approach.

Does not identify components of a company's sales approach.

Identifies components of a company's sales approach, but does not clarify its significance to a successful marketing strategy.

Describes components of a company's sales approach.

Describes components of a company's sales approach, and explains why that approach was likely utilized. 

Evaluate whether a company's sales plan is effective in relation to a particular marketing context.

Does not identify whether a company's sales plan is effective. 

Identifies elements of company's sales plan, but does evaluate whether the sales plan is effective. 

Evaluates whether a company's sales plan is effective in relation to a particular marketing context.

Evaluates whether a company's sales plan is effective in relation to a particular marketing context, based upon an analysis of the plan’s specific strengths and weaknesses. 

Explain how a sales plan affects the implementation of sales strategies.

Does not identify how a sales plan affects implementation of sales strategies. 

Identifies elements of a sales plan, but does not clarify its impact on implementation of sales strategies. 

Explains how a sales plan affects the implementation of sales strategies.

Explains how a sales plan affects implementation of sales strategies and suggests ways in which managers might address implementation challenges related to the plan. 

Propose changes to a sales plan.

Does not propose changes to a sales plan.

Proposes changes to a sales plan but omits key elements.

Proposes changes to a sales plan.

Proposes changes to a sales plan and explains how those changes will make the plan more effective.