Product Lifestyle
Product Lifecycle Scoring Guide
CRITERIA |
NON-PERFORMANCE |
BASIC |
PROFICIENT |
DISTINGUISHED |
Identify marketing tactics related to product at each stage of the product lifecycle. |
Does not identify marketing tactics related to product. |
Identifies marketing tactics related to product but does not address different stages of the product lifecycle. |
Identifies marketing tactics related to product at each stage of the product lifecycle. |
Identifies marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle. |
Identify marketing tactics related to price at each stage of the product lifecycle. |
Does not identify marketing tactics related to price. |
Identifies marketing tactics related to price but does not address different stages of the product lifecycle. |
Identifies marketing tactics related to price at each stage of the product lifecycle. |
Identifies marketing tactics related to price that have the potential for real-world application at each stage of a product lifecycle. |
Identify marketing tactics related to place at each stage of the product lifecycle. |
Does not identify marketing tactics related to place. |
Identifies marketing tactics related to place but does not address different stages of the product lifecycle. |
Identifies marketing tactics related to place at each stage of the product lifecycle. |
Identifies marketing tactics related to place that have the potential for real-world application at each stage of a product lifecycle. |
Identify marketing tactics related to promotion at each stage of the product lifecycle. |
Does not identify marketing tactics related to promotion. |
Identifies marketing tactics related to promotion but does not address different stages of the product lifecycle. |
Identifies marketing tactics related to promotion at each stage of the product lifecycle. |
Identifies marketing tactics related to promotion that have the potential for real-world application at each stage of a product lifecycle. |