Persuasive Speech Assignment Overview ( Need outline and information for the speech)

11/6/2020 Principles of Persuasion: Communications Studies 1 Sec 023 (23228) Fall 2020

https://clpccd.instructure.com/courses/20330/pages/principles-of-persuasion?module_item_id=1268441 1/2

Principles of Persuasion 1. Persuasion- Any attempt to influence (change or reinforce) ideas, beliefs, values or behavior.

2. —Ethics of Persuasion: Choice is up to the audience members to make for themselves and that we should respect their right to do so.

3. —Most persuasion does not work immediately. It takes time for people to absorb the persuasive message and then see examples in their lives that may influence the shift in their way of thinking about an idea, belief, value or behavior.

—4. Minor changes are often more accepted than major changes.

5. Artistotle's Classical Theory on Persuasive Appeals:

Aristotle believed that in order for a speaker to be effective, they should have all three of these elements in their speech:

1. Ethos: ethical appeal (credibility)

2. Pathos: emotional appeal (language, emotional tone, emotion evoking examples, stories of emotional events)

—3. Logos: logical appeals (citing facts or statistics, using historical and literal analogies, constructing logical arguments, organization and reasoning)

6. Argument: A stated position, with support and reasoning for an idea or issue.

7. An argument should contain the following three elements:

1. Claim- what you are trying to prove

—2. Evidence- examples from experience, information gathered from credible sources (testimony, facts, statistics, examples)

3. Warrant- your justification (reasoning) linking your evidence to support your original claim

11/6/2020 Principles of Persuasion: Communications Studies 1 Sec 023 (23228) Fall 2020

https://clpccd.instructure.com/courses/20330/pages/principles-of-persuasion?module_item_id=1268441 2/2

8. Fallacy: a false statement or invalid line of reasoning

Some common fallacies:

Bandwagoning (ad populum): more popular is better or right

—Either-Or (false dichotomy): only two choices when many more exist

—Ad hominem: the argument focuses on a personal attack on the character of the opponent rather than the issue at hand

—Red herring: shifts argument from where it began into an argument on a different topic

—Slippery slope: if A happens it will lead to Z (without explanation)

—Appeal to tradition: if it’s been done historically it is best or right

Watch the following videos that give an overview of many common fallacies:

Fallacies Video (https://www.youtube.com/watch?v=Qf03U04rqGQ)

(https://www.youtube.com/watch?v=Qf03U04rqGQ)

Fallacies Video 2 (https://www.youtube.com/watch?v=IawIjqOJBU8)

(https://www.youtube.com/watch?v=IawIjqOJBU8)