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PrinciplesofManagement_05_DecisionMaking.pptx

Principles of Management

Decision Making

The Decision Making Process: Information Related Barriers

When information is either incorrect or incomplete

Uncertainty is introduced and any decision made can be misguided

When too much information is available

Difficult to grasp big picture and recognize important information

Inability to process everything to decision maker’s satisfaction

Title: This or That Decision Making. Authored by: Tony Richards. Located at: http://columbiabusinesstimes.com/2016/04/25/this-or-that-decision-making/. License: CC-BY

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The Decision Making Process: Circumstance and Time Related Barriers

Stress from personal life

Less objective or disciplined in following decision-making process

Provide opportunity to intentionally protect against those tendencies

Time

When decision makers feel rushed, their judgement often suffers

Important to commit to taking enough time for decisions

Title: Tip Tuesday: 3 Ways to Manage Stress. Authored by: Jacqueline Soto. Located at: https://slentertainment.com/tip-tuesday-3-ways-to-manage-stress/. License: CC-BY

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The Decision Making Process: Cognitive Biases

Confirmation Bias: information that we believe will confirm our own judgement

Framing Bias: influenced by the way that a situation or problem is presented

Hindsight Bias: believe falsely we would have accurately predicted the outcome of an event after it is actually known

Anchoring: focus on initial information and then failing to adjust to later information

Halo Effect: initial attitude that we have toward certain individuals/organizations

Overconfidence Bias: individual decision maker trusts own judgement and allows it to override judgement of others

Status-Quo Bias: prefer to avoid change and maintain status-quo

Pro-Innovation Bias: giving preference to any new and innovative ideas simply because it presents something new

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Rational Decision Making vs. Other Types of Decision Making

Step 1: Identify Problem

Step 2: Establish Decision Criteria

Step 3: Weigh Decision Criteria

Step 4: Generate Alternatives

Step 5: Evaluate Alternatives

Step 6: Select the Best Alternative

Data, Logic, and Facts

Rational Decision Making Continued

Prospect Theory

Bounded Rationality

Heuristics

Robust Decisions

Evidence Based Decision Making

Using objective facts alone leaves room for error: must have evidence

Proof of Success: relying on actual experimentation to demonstrate likelihood of success

Data Collection, Sharing, and Analytics: plenty of material to work with

Title: What counts as evidence? Authored by: Unknown. Located at: https://www.cebma.org/faq/what-counts-as-evidence/. License: CC-BY

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Descriptive and Predictive Analysis

Descriptive

Goal is to understand and describe what has taken place as revealed by data sets

Attempts to explain what data reveals about events that have occurred

Daunting task to accomplish

Predictive

Projecting future trends

Subjected to discipline of evidence-based principles

Using a Decision Tree

Useful tools for situations where financial data and probability of outcomes are relatively reliable

Tree starts with decision node, which decision should be made

Then, a branch is created for each choice and along branch there are decision pathways

Uncertainty node is sometimes added, but eventually each pathway reaches final outcome

Each division involves costs, probability of each outcome, and calculations about return value

Image: decision-tree. Authored by: jean-louis Zimmermann. Located at: https://www.flickr.com/photos/jeanlouis_zimmermann/3203572717. License: CC-BY

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Managing Group Decision Making

Advantages:

Sum of knowledge, skills, and creativity in group setting will always be greater than that of individuals

Increased understanding of the issue and decision amongst team members

Disadvantages:

Slower process and more expensive

Tendency for group members to support a proposed group position

Decisions may move toward extremes

Title: Both Sides to Look Before Borrowing Monthly Loans! Authored by: Abigail Johnson. Located at: https://medium.com/@abigailjohn101/both-sides-to-look-before-borrowing-monthly-loans-3bf881a9c52f. License: CC-BY

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Ways to Facilitate Group Decision Making

Brainstorming: builds group’s cohesiveness due to encouragement to contribute

Group techniques:

Write ideas on how to solve problem

Each member presents ideas

Group engages in discussion

Members rank-order ideas

Alleviates fear of criticism

Devil’s advocacy or Delphi technique

Title: Are decisions made in groups better than decisions made alone? Authored by: Charles W. Bryant. Located at: http://people.howstuffworks.com/decisions-groups-decisions-alone.htm. License: CC-BY

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Group Decision Making Wrap Up

Decisions decided through consensus

Strengths and weaknesses

Must keep discussion on topic

Effective group leader will find system that works best for each particular group and setting

Must be prepared to diffuse any issues and bring group back on track

Title: How to make group decisions without the tears. Authored by: Unknown. Located at: http://blog.marksweep.com/post/28142330635/how-to-make-group-decisions-without-the-tears. License: CC-BY

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Quick Review

Can you describe the barriers to decision making?

Are you now able to summarize the steps in the rational decision-making process?

How do you differentiate between prospect theory, bounded rationality, heuristics, and robust decisions?

Can you explain evidence-based decision making?

Please explain the uses of descriptive and predictive analysis

Are you now able to describe the components and use of a decision tree?

Can you correctly identify the advantages/disadvantages of group decision making?

Are you able to describe the techniques used to guide and reach consensus?