Principles of Marketing 7

BBA 3201, Principles of Marketing 1

Course Learning Outcomes for Unit VII Upon completion of this unit, students should be able to:

6. Discuss supply chain and logistics management in marketing. 6.1 Compare competing businesses' responses to supply chain and logistics innovations. 6.2 Examine emerging factors that can negatively affect the supply chain and logistics

management.

Course/Unit Learning Outcomes

Learning Activity

6.1

Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay

6.2

Unit Lesson Video: Marketing: Secrets of Branding Video: Online and Mobile Business Marketing Video: Marketing Research and Information Video: Global Car: Who Really Builds the American Automobile? Video: Amazon.com and the World of E-commerce Video: Midwest Manufacturers Fight to Stay Competitive in Global Marketplace Unit VII Essay

Reading Assignment In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 7 titled "Marketing Research" (2:40 in length). Bartholomew, J. (Producer & Director). (2014). Marketing: Secrets of branding [Video file]. Retrieved from

https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=58811&loid=279773

You are only required to view the following portion of the video below: Segment 2 titled "Online Marketing: Website Goals and Analytics" (2:37 in length). Granberry, R. (Producer). (2014). Online and mobile business marketing [Video file]. Retrieved from

https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53460&loid=224925

UNIT VII STUDY GUIDE

Supply Chain Management

BBA 3201, Principles of Marketing 2

UNIT x STUDY GUIDE

Title

You are required to view the video below in full (9:02 in length). Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). Marketing research and information [Video file].

Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10140

You are only required to view the following portion of the video below: Segment 23 titled "Supply Chain Management in a Global Market." (3:05 in length). Leonard, C., Ringer, J. (Producers), & Billingsley, D. (Director). (2009). Global car: Who really builds the

American automobile? [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=41400&loid=84374

You are only required to view the following portion of the video below: Segment 1 titled "Profit and Investment" (6:34 in length). MacNeil/Lehrer Productions (Producer). (1999). Amazon.com and the world of e-commerce [Video file].

Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10069&loid=20767

You are only required to view the following portion of the video below: Segment 5 titled "Short Supply Chain" (2:12 in length). MacNeil/Lehrer Productions (Producers). (2007). Midwest manufacturers fight to stay competitive in global

marketplace [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=53378&loid=222917

Unit Lesson Click here to access the Unit VII Lesson presentation. (Click here to access the PDF version of this presentation.)