Principles of Marketing Research 3

BBA 3201, Principles of Marketing 1

Course Learning Outcomes for Unit III Upon completion of this unit, students should be able to:

3. Use a target market to develop marketing mix. 3.1 Describe an example of marketing mix used in a given industry.

4. Relate the importance of product positioning to brand strategy.

4.1 Identify product positioning and brand strategies used in business.

Course/Unit Learning Outcomes

Learning Activity

3.1

Unit Lesson Video: The Four P's, Part 1: Product and Pricing Video: The Four P's, Part 2: Place and Promotion Video: Social Media for Business Marketing Article: “Social Responsibility & Ethics in Marketing” Unit III Research Project

4.1

Unit Lesson Video: The Four P's, Part 1: Product and Pricing Video: The Four P's, Part 2: Place and Promotion Video: Social Media for Business Marketing Article: “Social Responsibility & Ethics in Marketing” Unit III Research Project

Reading Assignment You can access the following article by clicking the link below. Note: The videos in the Anastasia resource are optional. Anastasia. (2015). Social responsibility & ethics in marketing. Retrieved from

https://www.cleverism.com/social-responsibility-ethics-marketing/ In order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 1 titled "Overview and The First P: Product" (4:21 in length). Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). The four P's, part 1: Product and pricing [Video

file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10142&loid=9498

You are required to view the video below in full (15:29). Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). The four P's, part 2: Place and promotion [Video

file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=10143

UNIT III STUDY GUIDE

The Marketing Mix

BBA 3201, Principles of Marketing 2

UNIT x STUDY GUIDE

Title

You are only required to view the following portion of the video below: Segment 1 (1:34 in length). Kloza, B. (Producer). (2014). Social media for business marketing [Video file]. Retrieved from

https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/Port alPlaylists.aspx?wID=273866&xtid=53459

Unit Lesson Click here to access the Unit III Lesson presentation. (Click here to access the PDF version of this presentation.)