Business Capstone paper on Under Armour.

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PrimaryReferencesforCapstoneandExecutiveSummary.docx

Primary References for Capstone and Executive

1. Financial Management BUSB 361

https://learn.redlands.edu/pluginfile.php?file=%2F666124%2Fmod_forum%2Fattachment%2F296087%2FFundamentals%20of%20Financial%20Management%20%2810th%20Edition%29.pdf

Ross, S. A., Westerfield, R. W., & Jordan, B. D. (2017). Essentials of corporate finance.(9th ed.). McGraw-Hill/Irwin. ISBN 978-1-259-27721-4. 

https://last10k.com/sec-filings/ua

2. Managing and Leading Organization BUSB 330

3. International Business BUSB 342

https://learn.redlands.edu/pluginfile.php?file=%2F666124%2Fmod_forum%2Fattachment%2F296087%2FFundamentals%20of%20Financial%20Management%20%2810th%20Edition%29.pdf

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Principles of Marketing BUSB 340

4. Marketing. (13th ed.) by Roger A. Kerin (Author),‎ Steven W. Hartley (Author) New York:  McGraw-Hill/Irwin.  ISBN:9781259573545

5. Strategic Management BUSB 481

Stead, J.G. and Stead, W.E. (2014) Sustainable Strategic Management, 2nd Edition. Armonk, NY: M.E. Sharpe. ISBN 9780765635457