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Pricing

This section has a LIMIT of five pages (0.5 points deducted for exceeding this limit).

In the Price section, describe UP TO FOUR marketing activities by the Company related to the current Product (NOT past variations of the Product), as discussed in Chapters 17 & 18. Only describe those that apply to the product/service assigned.

As this is a RESEARCH paper, the writing should always be in third person (e.g. “The Company markets their products to…”) and NOT in first person (e.g. “I found that the company markets their products to…”) or second person (e.g. “When you see their products, you will notice their products are…”).

References Notes:

· Refer to the school’s website for a review of the consequences of plagiarism and how to avoid it.

· Throughout the paper, use APA format in-text citations to identify sources.

· Substantiate all of your personal opinions of students by identifying the third party, credible source evidence that led to such conclusions.

· Verify that source listings in the References Section correspond with the in-text citations. If I cannot determine which in-text citations correspond with the listings in the Reference section, the paper may not get credit for the source.

· Credible sources are either Company-owned or third-party sources that describe marketing activities that have taken place after January 1, 2018. Credible sources do not include personal interviews of company employees, blogs, Wikis (including Wikipedia), student papers or presentations, and/or discussion boards.

Report on UP TO FOUR of the following Price-related topics and label each section clearly:

Current pricing objective(s)/strategies/programs.

Current/new markup percentages.

Current/new discount program(s).

Current pricing factor(s) – NOT competition or unchanged production costs!

Use of odd-even pricing.

Use of bait pricing.

Use of leader pricing.

Use of freemium pricing.

Use of drip pricing.

Use of complementary pricing.

Product line pricing strategy(ies).

INSTRUCTOR APPROVED Price-related activity.

FORMATTING EXAMPLE

Markups Used:

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Use of Odd-Even Pricing:

Product Line Pricing Strategies:

Pricing Factors:

References

Two points deducted if this section is missing, 0.5 points deducted for each section that does not follow APA guidelines.

In this References section, include all of your credible sources using APA format. Verify that source listings in the References Section correspond with the in-text citations. If I cannot determine which in-text citations correspond with the listings in the Reference section, the paper may not get credit for the source.

Make sure listings are in alphabetical order with a space between each listing. Have each section’s references listed separately. In other words, you will have a sub-section for references used for each section as follows (0.5 points deducted, if not followed):