pricing stratergies

Pricingstratergies.docx

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Writing Assignment

Instructions:

You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of mountain bikes, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices.

In an essay:

1. Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand's price.

2. Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider.

Parameters:

· Minimum word count: 500 words

· Times New Roman / 12-point font

· APA format

· Include a title page and reference page (in addition to the 500 minimum word count)

Grading

· Your assignment will be graded according to the rubric

Plagiarism

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.

Rubric

Writing Assignment: Pricing Decisions Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeContent

45 pts

Accomplished

The response specifically identifies and explains fully at least one possible consequence of reducing prices. The response identifies more than two price adjustment strategies beyond a straightforward price reduction that the client should consider and explains the advantages and disadvantages with each option.

40 pts

Meeting Expectations

The response identifies one possible consequence of reducing prices. The response identifies at least two price adjustment strategies beyond a straightforward price reduction that the client should consider.

35 pts

Satisfactory

The response fails to accurately identify possible consequences of reducing prices or identification is vague. The response identifies one price adjustment strategy beyond a straightforward price reduction that the client should consider.

31 pts

Need Improvement

The response fails to identify possible consequences of reducing prices and is somewhat vague in defining those that are listed. The response fails to identify price adjustment strategies beyond a straightforward price reduction that the client should consider, or those identified are incorrect.

45 pts

This criterion is linked to a Learning OutcomeOrganization

15 pts

Accomplished

Organization is clear and helps the reader understand the respondent's point of view. Transitions connect concepts throughout and guide the reader. Contains an effective introduction and conclusion.

13 pts

Meeting Expectations

Organization helps the reader understand the respondent's point of view. Transitions connect some concepts. Contains an appropriate introduction and conclusion.

11 pts

Satisfactory

A lack of organization interferes with the reader's understanding of the respondent's point of view. Response has few transitions that would help the reader follow the essay. Either the introduction or the conclusion, or both, are ineffective.

9 pts

Need Improvement

A lack of organization profoundly interferes with the reader's understanding of the respondent's point of view. Responses lacks transitions that would help the reader follow the essay. Both the introduction and the conclusion are absent or ineffective.

15 pts

This criterion is linked to a Learning OutcomeUtilization of Course Material and References

15 pts

Accomplished

The paper utilizes course materials (textbook or lecture videos). The paper uses additional scholarly sourced references. The paper shows understanding of all the concepts and theories related to the topic.

13 pts

Meeting Expectations

The paper utilizes course material (textbook or lecture videos). The paper shows grasp of concepts and theories related to the topic.

11 pts

Satisfactory

The paper utilizes personal experience and does not integrate any other course material (textbook or lecture videos). External source is used, but has no academic basis. The paper shows some grasp of the concepts and theories related to the topic, but not consistently. Some errors evident.

9 pts

Need Improvement

The paper does not reference any course materials (textbook or lecture videos). Also, does not use personal experience or any other external source, or no paper is submitted.

15 pts

This criterion is linked to a Learning OutcomeAPA formatting / References

10 pts

Accomplished

All the sources are cited following APA format in the paper and reference list. Has no errors in APA format or punctuation.

8 pts

Meeting Expectations

All sources in the paper and reference list are cited following APA format. Has only one (1) or two (2) errors in APA format or punctuation.

7 pts

Satisfactory

Not all sources in the paper and reference list are cited following APA format. Has three (3) or four (4) errors in APA format or punctuation.

6 pts

Need Improvement

Not all sources in the paper and reference list are cited following APA format. Has more than five (5) errors in APA format or punctuation. No reference page; or no paper is submitted.

10 pts

This criterion is linked to a Learning OutcomeWriting Mechanics

15 pts

Accomplished

Paper is correctly formatted. Demonstration of correct written language. There are no grammar, spelling, or punctuation errors. Concise wording and writing. Assignment is written in active voice. Conjunctions are not overused. The paper is 90% or more of student's authorship.

13 pts

Meeting Expectations

Minimal errors present in headings, citations, references, spacing, and similar. Occasional usage of awkward sentences and poor sentence structure. Occasional grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and occasional spelling errors. Minimal use of words, conjunctions, and transitions.

11 pts

Satisfactory

Errors present in headings, citations, references, spacing, and similar. Majority usage of awkward sentences and poor sentence structure. Majority of the paper has grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and occasional spelling errors. Overuse of words, conjunctions, and transitions. Overstated ideas.

10 pts

Need Improvement

Limited understanding and usage of formal written language. Numerous grammar and spelling errors. Limited vocabulary. Difficulty conveying meaning; or no paper is submitted. The paper contains 40% or more of material cited from others' work.

15 pts

Total Points: 100