Pricing Strategy

In this discussion, address the following:

· Ryanair, Europe’s first low-fare, no-frills airline, has grown into one of Europe’s largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. 

· Do you agree or disagree with the LCC concept? Why or why not?  

· Provide examples where appropriate. 

As the maximum length of your post should not exceed 200 words, be concise and to the point.