For each of the stores, and for the product category you are evaluating, refer to Figure 11-1 and 2, the incentives and allowances and extra fees, slides 14-17, slide 33 – the Legal and ethical considerations as well as slide 35, the adjustments to the price. Explain which you see in each of the two different types of stores (one can be online). Are the same ones used in both or are the pricing methods different?
Did you see any forms of deceptive/illegal/unethical pricing? If so, what?
This should look like:
Store 1
Price bundling: This store offered a price if I bought Oreos and milk together (or gave a coupon to buy both together).
Markdown: This store had a sale on springtime Oreos of $.25. There were also sales on the 8oz packages of Oreos in the form of a BOGO.
Etc.
In Store 2 I saw a few things I thought were deceptive. I noticed that for their BOGO the price for the ‘one’ was 3 times higher than the price of the same item in Store 1, and I seem to remember that when I was here last week it the same product was priced significantly less.
Lion
Pricingassignmentm.docx
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