Business Finance - Management Assignment 1 White Paper

White Paper Assignment Rubric Course: BMGT 620 9085 Innovation & Entrepreneurship (2252)

Criteria Excellent Proficient Approaching Proficiency

Needs Improvement

No Evidence Criterion Score

Content:

Foundational

Concepts

/ 15

Content:

Analysis of

Company

/ 25

Content:

Problem

Identification

and Solution

Development

/ 20

15 points

Clearly and

comprehensively

explains

foundational

concepts,

addressing all

key elements of

the assignment

prompt.

13.5 points

Explains

foundational

concepts with

minor omissions

or gaps in

addressing key

elements of the

assignment

prompt.

12 points

Provides a basic

explanation of

foundational

concepts but

lacks depth or

focus in

addressing all

key elements.

10.5 points

Fails to clearly

explain

foundational

concepts or

address key

elements of the

assignment

prompt.

0 points

No evidence

25 points

Demonstrates a

thorough and

critical analysis

of business

examples,

integrating

insights from

readings and

research.

22.5 points

Provides a

strong analysis

of business

examples with

minor gaps in

depth or critical

thinking.

20 points

Offers a basic

analysis with

limited critical

thinking or

depth, relying

heavily on

surface-level

details.

17.5 points

Basic analysis of

business

examples, lacks

critical thinking,

or fails to

address the

topic

adequately.

0 points

No evidence

20 points

Clearly identifies

problems and

develops

actionable, well-

supported

solutions

grounded in

analysis and

innovation

principles.

18 points

Identifies

problems and

provides

actionable

solutions with

minor gaps in

support or

clarity.

16 points

Presents basic

problem

identification

and solutions

with limited

support or weak

connections to

analysis.

14 points

Problem

identification

and solutions

are vague,

unsupported, or

fail to address

the topic

meaningfully.

0 points

No evidence

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Criteria Excellent Proficient Approaching Proficiency

Needs Improvement

No Evidence Criterion Score

Content:

Research and

Integration of

Insights

/ 20

Writing,

Formatting,

and

Presentation

/ 10

20 points

Effectively

integrates high-

quality research

and real-world

evidence from

reliable business

sources. Sources

are highly

relevant,

credible, varied,

and well-cited,

demonstrating

strong

connections to

key insights.

18 points

Integrates

research and

evidence from

reliable business

sources that are

relevant and

credible, though

there may be

minor gaps in

variety. Sources

generally

support the

analysis

effectively.

16 points

Includes

research and

evidence, but

sources are not

consistently

reliable or

business-

focused, and

citations may be

inconsistent.

Limited

connections to

key insights.

14 points

Research and

evidence are

unclear,

irrelevant,

unreliable, or

insufficient.

Sources are not

business-related

or fail to

support the

analysis.

0 points

No evidence

10 points

Demonstrates

polished,

professional

business writing

with excellent

organization,

free of grammar

or spelling

errors, and

adherence to

white paper

conventions.

9 points

Demonstrates

professional

business writing

with good

organization,

minor grammar

or spelling

errors, and

general

adherence to

white paper

conventions.

8 points

Writing is

adequate but

contains

noticeable

grammar or

spelling errors

and

inconsistencies

in adhering to

white paper

conventions.

7 points

Writing lacks

clarity, is

disorganized,

and contains

frequent

grammar or

spelling errors.

Does not

adequately

follow white

paper

conventions.

0 points

No evidence

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Total / 100

Overall Score

Criteria Excellent Proficient Approaching Proficiency

Needs Improvement

No Evidence Criterion Score

Evidence of

Skills

/ 1010 points

Demonstrates

strong use of

business

strategies,

strategic

planning,

business

analysis, and

strategic

thinking to

deliver

comprehensive

insights that

align strategic

initiatives with

competitive

advantage and

stakeholder

value.

9 points

Effectively

applies business

strategies,

strategic

planning,

business

analysis, and

strategic

thinking with

minor gaps.

Demonstrates

alignment with

competitive

advantage and

stakeholder

value.

8 points

Displays a basic

understanding

of business

strategies,

strategic

planning,

business

analysis, and

strategic

thinking.

Connections to

competitive

advantage or

stakeholder

value are

limited.

7 points

Minimal

application of

business

strategies,

strategic

planning,

business

analysis, or

strategic

thinking.

Insights are

weak or

inconsistent,

lacking

alignment with

competitive

advantage or

stakeholder

value.

0 points

No evidence

Excellent 91.5 points minimum

Proficient 81.5 points minimum

Approaching Proficiency 71.5 points minimum

Needs Improvement 1 point minimum

No Evidence 0 points minimum

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