Marketing Consultant Report

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 1/6

Step 5 Rubric (190 Points) Course: 3WI2022 Virtuous Marketing (BADM-705-01B)

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Revised

Positioning

/ 20

External

Factors:

Opportunities

and Threats

/ 20

20 points

19-20 points

Your revised

positioning

demonstrates

a deep

comprehension

of the

organization

and its value

creation in its

industry.

18 points

17-18 points

Your revised

positioning

demonstrates

a moderate

comprehension

of the

organization

and its value

creation in its

industry.

16 points

14-16 points

Your revised

positioning

demonstrates

a superficial

comprehension

of the

organization

and its value

creation in its

industry.

13 points

0-13 points

Your revised

positioning

demonstrates

a limited ability

to comprehend

the

organization

and its value

creation in its

industry.

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed

analysis of the

organization's

opportunities

and threats.

18 points

17-18 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

of the

organization's

opportunities

and threats.

16 points

14-16 points

You

demonstrated

limited analysis

of the

organization's

opportunities

and threats.

13 points

0-13 points

You

demonstrated

little to no

analysis of the

organization's

opportunities

and threats.

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 2/6

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Internal

Factors:

Strengths and

Weaknesses

/ 20

Changes to

Marketing

Strategies

/ 30

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed

analysis of the

organization's

strengths and

weaknesses.

18 points

17-18 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

of the

organization's

strengths and

weaknesses.

16 points

14-16 points

You

demonstrated

limited analysis

of the

organization's

strengths and

weaknesses.

13 points

0-13 points

You

demonstrated

little to no

analysis of the

organization's

strengths and

weaknesses.

30 points

29-30 points

You

demonstrated

clear, insightful

critical thinking

and provided

detailed

analysis for

changes to

organization's

marketing

strategies.

28 points

25-28 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

for changes to

organization's

marketing

strategies.

24 points

21-24 points

You

demonstrated

limited critical

thinking and

provided a

minimal

analysis for

changes to

organization's

marketing

strategies.

20 points

0-20 points

You

demonstrated

little to no

critical thinking

and provided

little, if any,

analysis for

changes to

organization's

marketing

strategies.

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 3/6

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Implementatio

n of Changes

to Marketing

Strategies

/ 20

Create Value / 20

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

and provided

detailed

analysis to

implement

changes to

organization's

marketing

strategies.

18 points

17-18 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

to implement

changes to

organization's

marketing

strategies.

16 points

14-16 points

You

demonstrated

limited critical

thinking and

provided a

minimal

analysis to

implement

changes to

organization's

marketing

strategies.

13 points

0-13 points

You

demonstrated

little to no

critical thinking

and provided

little, if any,

analysis to

implement

changes to

organization's

marketing

strategies.

20 points

19-20 points

Your marketing

solution

demonstrated

a clear focus to

create more

value for the

organization's

stakeholder.

18 points

17-18 points

Your marketing

solution

demonstrated

a moderate

focus to create

more value for

the

organization's

stakeholders.

16 points

14-16 points

Your marketing

solution

demonstrated

a minimal

focus to create

more value for

the

organization's

stakeholders.

13 points

0-13 points

Your marketing

solution

demonstrated

little to no

focus to create

more value for

the

organization's

stakeholders.

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 4/6

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

DeVoe

Virtuous

Business

Model

/ 20

Ethical and

Cultural

Implications of

Recommendati

ons

/ 20

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

and provided

detailed

analysis about

how the

DeVoe

Virtuous

Business

Model

supports your

marketing

solution.

18 points

17-18 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

about how the

DeVoe

Virtuous

Business

Model

supports your

marketing

solution.

16 points

14-16 points

You

demonstrated

limited critical

thinking and

provided a

minimal

analysis about

how the

DeVoe

Virtuous

Business

Model

supports your

marketing

solution.

13 points

0-13 points

You

demonstrated

little to no

critical thinking

and provided

little to no

analysis about

how the

DeVoe

Virtuous

Business

Model

supports your

marketing

solution.

20 points

19-20 points

You

demonstrated

clear, insightful

critical thinking

and provided

detailed

analysis of

ethical

implications.

18 points

17-18 points

You

demonstrated

competent

critical thinking

and provided a

basic analysis

of ethical

implications.

16 points

14-16 points

You

demonstrated

limited critical

thinking and

provided a

minimal

analysis of

ethical

implications.

13 points

0-13 points

You

demonstrated

little to no

critical thinking

and provided

little to no

analysis of

ethical

implications.

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 5/6

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Quality of

Writing

/ 1010 points

9-10 points

You

demonstrated

clear, insightful

critical thinking

and provided a

level of

exceptional

quality in your

writing. Your

sentence

structure is

complete with

correct

spelling,

punctuation,

and

capitalization

and varied

diction and

word choices.

8 points

7-8 points

You

demonstrated

competent

critical thinking

and provided a

level of

moderate

quality in your

writing. Your

sentence

structure has

minor errors

(fragments,

run-ons) with

correct

spelling,

punctuation,

and

capitalization

but limited

diction and

word choices.

6 points

You

demonstrated

less than

competent

critical thinking

and provided a

level of limited

quality in your

writing. Your

sentence

structure has

several errors

in sentence

fluency with

multiple

fragments/run-

ons and poor

spelling,

punctuation,

and/or word

choice.

5 points

0-5 points

You

demonstrated

little to no

critical thinking

and provided a

level of

minimal quality

in your writing.

Your sentence

structure has

serious and

persistent

errors in

sentence

fluency,

sentence

structure,

spelling,

punctuation,

and/or word

choice.

4/23/22, 10:18 AM Preview Rubric: Step 5 Rubric (190 Points) - 3WI2022 Virtuous Marketing (BADM-705-01B) - Indiana Wesleyan University

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=161017&rubricId=497339&originTool=quicklinks 6/6

Total / 190

Overall Score

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

APA Citation / 1010 points

9-10 points

Your

assignment has

all sources

correctly cited

and is in APA

format.

8 points

7-8 points

Your

assignment

lack APA

format with

several sources

incorrectly

cited.

6 points

Your

assignment

lacks APA

format with

many sources

incorrectly

cited and/or

not cited.

5 points

0-5 points

Your

assignment

lacks APA

format with

almost all

sources

incorrectly

cited and/or

not cited.

Excellent 175 points minimum

Competent 156 points minimum

Needs Improvement 137 points minimum

Inadequate/Failing 0 points minimum