Marketing

Essay Course: 2021-FA-MKTG-3700-WEB Principles of Marketing Section WEB Fall 2021 CO

Criteria

Level 5 Exceeds the standard 20 points

Level 4: Meets the standard 16 points

Level 3: Attempted, but does not meet the standard 12 points

Level 2: Attempted but does not meet the standard 10 points

Level 1: Not attempted 0 points

Criterion Score

Introductory

Organizatio

n

/ 20There is a well-focused

Thesis

Statement that

introduces the

essay and

clearly

addresses all

elements of

the writing

prompt.

Introduction

clearly states

the main topic,

adequately

addressing the

writing

prompt.

Introduction is

somewhat

clear, but only

partially

addresses the

writing

prompt

Introduction

does not

address the

writing

prompt.

No

introduction is

present

Criteria

Level 5 Exceeds the standard 20 points

Level 4: Meets the standard 16 points

Level 3: Attempted, but does not meet the standard 12 points

Level 2: Attempted but does not meet the standard 10 points

Level 1: Not attempted 0 points

Criterion Score

Support for

Thesis

(Concrete

Details)

/ 20Each body paragraph

contains a

topic sentence

and relevant,

telling,

quality

concrete

details

that give the

reader

important

information

that goes

beyond the

obvious or

predictable.

All supporting

details

serve to

substantiate

the

thesis

statement.

Each body

paragraph

contains a

topic sentence

that is

adequately

supported by

relevant

concrete

details. Most

supporting

detailsserve to

substantiate

the thesis

statement.

Topic sentence

is stated in

some body

paragraphs.

Supporting

details are

relevant, but

some key

issues are

unsupported.

Support for

the thesis

statement is

weak.

Topic sentence

is weak.

Supporting

details and

information

are typically

unclear or not

related to

the topic.

There is a

seemingly

random

collection of

information

Thesis

statement

lacks

proof.

No topic

sentence is

present OR no

concrete

details are

present. The

paragraph

contains no

facts, details,

or

examples.

Total / 100

Criteria

Level 5 Exceeds the standard 20 points

Level 4: Meets the standard 16 points

Level 3: Attempted, but does not meet the standard 12 points

Level 2: Attempted but does not meet the standard 10 points

Level 1: Not attempted 0 points

Criterion Score

Commentar

y

/ 20

Conclusion

(Organizatio

n)

/ 20

Conventions

Grammar,

Usage &

Sentence

Structure

/ 20

Essay contains

explanation,

analysis,

discussion,

comparison

and/or

contrast that

demonstrate

mastery and

depth of

understanding.

Essay contains

explanation,

Analysis,

discussion,

comparison

and/or

contrast that

logically

supports the

concrete

details

Essay contains

explanation,

analysis,

discussion,

comparison

and/or

contrast that

is

weak,

incomplete, or

partially

illogical

Essay contains

explanation,

analysis,

discussion,

comparison

and/or

contrast that

is off

topic illogical.

No

commentary is

present. The

paragraph

contains no

attempt to

explain,

discuss,

analyze,

evaluate,

compare

and/or

contrast the

factual

information

(concrete

details) it

presents.

The

conclusion is

strong

and logical;

provides a

clear answer

to the

question, “So

what?”

The

conclusion is

logical

and

adequately

answers

the question,

“So what?”

The

conclusion is

logical,

but does not

answer the

question, “So

what?”

Conclusion is

illogical.

There is no

clear

conclusion,

the paper

just ends.

The essay

contains no

errors in

grammar,

word

usage or

sentence

structure.

The essay

contains 1 or 2

errors in

grammar,

word

usage or

sentence

structure.

The essay

contains 3 or 4

errors in

grammar,

word

usage or

sentence

structure.

The essay is

readable, but

contains 5 or

more errors

in grammar,

word usage

or sentence

structure.

The essay is

unreadable

because of

errors in

grammar,

word usage

or sentence

structure.

Overall Score

Level 5 24 points minimum

Level 4 19 points minimum

Level 3 14 points minimum

Level 2 9 points minimum

Level 1 0 points minimum