Marketing Principles 310

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Discussions Course: MRKT 310 E001 Marketing Principles (2242)

Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score

Main Topic Post

*Note that there

may be instances

where not all

bullet points in a

category will be

applicable.

/ 31.531.5 points

(31.5-28.36 Points)

Shows excellent

understanding of

the topic by

incorporating

multiple concepts,

theories, models,

etc. of the module.

Presents an

original idea that is

interesting, unique,

and generates

discussion

Includes support

from course

readings and

additional research

from at least two

scholarly sources.

28.35 points

(28.35-25.3 Points)

Shows

understanding of

the topic by

incorporating

some concepts,

theories, models,

etc. from the

module and some

originality.

Includes support

from the module’s

materials and at

least two outside

sources.

25.2 points

(25.2 - 1 Points)

Shows a partial

understanding of

the topic or shows

some gaps in

conceptual

understanding.

Incorporates few

or no concepts,

theories, models,

etc. from the

module.

Presents an idea

similar to other

posts and/or

generates little or

no discussion

Analysis is based

on opinion or only

includes a personal

example. Shows

little or no

application of

concepts, theories,

models.

Does not include

support from

outside sources.

Does not complete

the required

number of initial

discussion topics.

0 points

No main post

provided or post

does not address

the required topic

12/18/23, 1:41 PM Preview Rubric: Discussions - MRKT 310 E001 Marketing Principles (2242) - UMGC Learning Management System

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Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score

Timeliness / 7

Reply/ Response

Posts *Note that

there may be

instances where

not all bullet

points in a

category are

applicable

/ 14

7 points

(7-6.4 Points)

Main post is

submitted by

Saturday by 11:59

PM

6 points

(6.3-5.7 Points)

Main post

is submitted by

Sunday by 11:59

PM

5.53 points

(5.6-1 Points)

Main post

is submitted by

Tuesday 11:59

PM

0 points

No participation

14 points

(14-12.7 Points)

Frequently

contributes by

responding to

multiple

classmates’ posts.

Provides

meaningful and

detailed response

posts that

introduces new

ideas, concepts,

theories, models

and examples,

building on

classmates' posts.

Includes additional

research from at

least two scholarly

sources.

12.6 points

(12.6-11.3 Points)

Medium-high

quality posts.

Meaningful

responses that

build on

classmates’ posts.;

Introduces new

ideas, concepts,

theories, and

examples.

Includes support

from at least two

outside sources.

11.2 points

( 11.2-1 Points)

Lower quality

posts.

Provides

somewhat relevant

response posts but

lacks explanation

and detail.

Response post is

based only on

opinion or

personal

experience.

Does not includes

support from

outside sources.

0 points

No responses to

classmates

12/18/23, 1:41 PM Preview Rubric: Discussions - MRKT 310 E001 Marketing Principles (2242) - UMGC Learning Management System

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Total / 70

Overall Score

Criteria Exceeds Expectations Meets Expectations Needs Improvement Not Evident Criterion Score

Reply Posts-

Quantity

(Minimum of two

required)

/ 7

Quality of

Writing *Note

that there may

be instances

where not all

bullet points in a

category are

applicable

/ 10.5

7 points

(7-6.24 Points)

Participates

beyond

minimum

requirement

s with

additional

reply posts.

Going

beyond the

two

required to

meet

expectation

s point

credit.

6.23 points

(6.23-5.54 Points)

Participates

by

responding

to TWO

classmate

posts.

5.53 points

(5.53-1 Points)

Provides

only one

relevant

reply post.

Post is at

least

medium

quality.

0 points

No

responses

to

classmates.

10.5 points

(10.5-9.346 Points)

Posts are

clear, easily

understood,

well written

and

organized

with

appropriate

paragraph

breaks.

Sources are

properly

cited and

follow APA

style.

9.345 points

(9.345-8.296

Points)

Posts are

understanda

ble and

adequately

written.

Sources are

cited.

8.295 points

(8.295-1 Points)

Posts are

mostly

understanda

ble.

Grammar or

format

errors

detract from

professional

presentation

.

Some

sources are

not cited or

cited

improperly.

0 points

No

participation

Exceeds Expectations 63 points minimum

90%-100%

Meets Expectations 56 points minimum

80%-89%

Needs Improvement 49 points minimum

70%-79%

Not Evident 0 points minimum

0%-59%