Assignment: Industry Blog

12/2/21, 3:00 PM Preview Rubric: 6.2 Assignment (40 points) - 3FA2021 Craft Academic Writing for Bus (BADM-700-01D) - Indiana Wesleyan University

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6.2 Assignment (40 points) Course: 3FA2021 Craft Academic Writing for Bus (BADM-700-01D)

Criteria Excellent 5 points

Competent 4 points

Needs Improvement 3 points

Inadequate/Faili ng 2 points

Criterion Score

Introduction / 5

Audience / 5

Headline / 5

The author

includes:

1-2 introduction

paragraphs

10 industry trade

journals

5 blog sites

The author

includes:

1-2 introduction

paragraphs

5-6 industry

trade journals

3-4 blog sites

The author

includes:

1-2 introduction

paragraphs

1-4 industry

trade journals

1-2 blog sites

The author does

not include:

introduction

paragraphs

industry trade

journals

blog sites

The author

shows evidence

that great

consideration

has been given

to the audience.

The topic is

highly relevant

and adds depth

to the subject.

The author

shows evidence

of consideration

for the audience

and the topic is

mostly relevant.

The author

shows evidence

of limited

consideration for

the audience and

the topic is only

somewhat

relevant.

The author

shows no

evidence of

consideration for

the audience

and/or the topic

is not relevant.

The headline is

highly

captivating,

piques interest,

and is directly

related to the

blog content.

The headline

captures the

audience's

attention and is

related to the

blog content.

The headline is

only somewhat

captivating

and/or is

minimally related

to the blog

content.

The headline is

not captivating

and/or is not

related to the

blog content.

12/2/21, 3:00 PM Preview Rubric: 6.2 Assignment (40 points) - 3FA2021 Craft Academic Writing for Bus (BADM-700-01D) - Indiana Wesleyan University

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Criteria Excellent 5 points

Competent 4 points

Needs Improvement 3 points

Inadequate/Faili ng 2 points

Criterion Score

Opening / 5

Format / 5

Visuals / 5

The opening is

highly compelling

and causes the

reader to want to

continue reading.

The opening is

compelling and

the reader is

likely to continue

reading.

The opening is

only somewhat

compelling and

readers may or

may not choose

to continue

reading.

The opening is

not compelling

and the readers

are not likely to

continue reading.

The blog post is

easily scannable,

digestible and

mobile friendly.

Content is

purposefully

formatted and

follows the

principles of

accessibility.

The blog post is

scannable and

digestible. Most

content is

purposefully

formatted, but

may contain

distracting

elements. Some

attempt has been

made to make

the content

accessible.

The blog post is

somewhat

scannable and

digestible. Little

of the content is

purposefully

formatted which

causes

distraction for

the reader. Little

attempt has been

made to make

the content

accessible.

The blog post is

not scannable.

No attempt has

been made to

purposefully

format the

content, making

the content

difficult to

digest. Content is

not accessible.

Use of images

and visual

spacing is highly

intentional,

follows correct

and consistent

formatting, and

adds to the flow

and appeal of the

blog.

Use of images

and visual

spacing is

intentional,

follows

consistent

formatting, and

adds to the flow

and appeal of the

blog.

Use of images

and visual

spacing is

somewhat

intentional, but it

may detract from

the flow and

appeal of the

blog.

Use of images

and visual

spacing is not

intentional

causing the

reader to

become

distracted from

the flow of the

blog.

12/2/21, 3:00 PM Preview Rubric: 6.2 Assignment (40 points) - 3FA2021 Craft Academic Writing for Bus (BADM-700-01D) - Indiana Wesleyan University

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Total / 40

Overall Score

Criteria Excellent 5 points

Competent 4 points

Needs Improvement 3 points

Inadequate/Faili ng 2 points

Criterion Score

Data / 5

Communicatio

n

/ 5

Data is skillfully

and correctly

used, supports

the topic of the

blog, and adds

greater depth

and interest to

the subject.

Data is used

correctly, aligns

with the topic of

the blog, and

adds greater

depth or interest

to the subject.

Data is

somewhat used

correctly, may

not support the

topic of the blog,

and only

marginally adds

depth or interest

to the subject.

Data is missing

or is used

incorrectly.

Communication

is easy to

understand.

Communicates

clearly through

the effective

control of

grammar and

diction.

Communication

is

understandable.

Communicates

clearly through

the control of

grammar and

diction, with only

minimal errors.

Communication

is not as clear

due to a few

issues with

effective control

of grammar and

diction.

Communication

is not as clear

due to many

issues with the

effective control

of grammar and

diction.

Excellent 36 points minimum

Competent 32 points minimum

Needs Improvement 28 points minimum

Inadequate/Failing 0 points minimum