Assignment: Popular Blog Web Page

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3.2 Assignment (40 points) Course: 3SU2022 Craft Academic Writing for Bus (BADM-700-01A)

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Audience / 5

Headline / 5

5 points

The author

shows

evidence that

great

consideration

has been given

to the

audience. The

topic is highly

relevant and

adds depth to

the subject.

4 points

The author

shows

evidence of

consideration

for the

audience and

the topic is

mostly

relevant.

3 points

The author

shows

evidence of

limited

consideration

for the

audience and

the topic is

only somewhat

relevant.

2 points

The author

shows no

evidence of

consideration

for the

audience

and/or the

topic is not

relevant.

5 points

The headline is

highly

captivating,

piques interest,

and is directly

related to the

blog content.

4 points

The headline

captures the

audience's

attention and

is related to

the blog

content.

3 points

The headline is

only somewhat

captivating

and/or is

minimally

related to the

blog content.

2 points

The headline is

not captivating

and/or is not

related to the

blog content.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) - 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University

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Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Opening / 5

Format / 5

5 points

The opening is

highly

compelling and

causes the

reader to want

to continue

reading.

4 points

The opening is

compelling and

the reader is

likely to

continue

reading.

3 points

The opening is

only somewhat

compelling and

readers may or

may not

choose to

continue

reading.

2 points

The opening is

not compelling

and the

readers are not

likely to

continue

reading.

5 points

The blog post

is easily

scannable,

digestible and

mobile

friendly.

Content is

purposefully

formatted and

follows the

principles of

accessibility.

4 points

The blog post

is scannable

and digestible.

Most content

is purposefully

formatted, but

may contain

distracting

elements.

Some attempt

has been made

to make the

content

accessible.

3 points

The blog post

is somewhat

scannable and

digestible.

Little of the

content is

purposefully

formatted

which causes

distraction for

the reader.

Little attempt

has been made

to make the

content

accessible.

2 points

The blog post

is not

scannable. No

attempt has

been made to

purposefully

format the

content,

making the

content

difficult to

digest. Content

is not

accessible.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) - 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University

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Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Visuals / 5

Data / 5

5 points

Use of images

and visual

spacing is

highly

intentional,

follows correct

and consistent

formatting, and

adds to the

flow and

appeal of the

blog.

4 points

Use of images

and visual

spacing is

intentional,

follows

consistent

formatting, and

adds to the

flow and

appeal of the

blog.

3 points

Use of images

and visual

spacing is

somewhat

intentional, but

it may detract

from the flow

and appeal of

the blog.

2 points

Use of images

and visual

spacing is not

intentional

causing the

reader to

become

distracted from

the flow of the

blog.

5 points

Data is

skillfully and

correctly used,

supports the

topic of the

blog, and adds

greater depth

and interest to

the subject.

4 points

Data is used

correctly,

aligns with the

topic of the

blog, and adds

greater depth

or interest to

the subject.

3 points

Data is

somewhat

used correctly,

may not

support the

topic of the

blog, and only

marginally

adds depth or

interest to the

subject.

2 points

Data is missing

or is used

incorrectly.

5/22/22, 9:19 AM Preview Rubric: 3.2 Assignment (40 points) - 3SU2022 Craft Academic Writing for Bus (BADM-700-01A) - Indiana Wesleyan University

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Total / 40

Overall Score

Criteria Excellent Competent Needs Improvement

Inadequate/Faili ng

Criterion Score

Communicatio

n

/ 1010 points

Communicatio

n is easy to

understand.

Communicates

clearly through

the effective

control of

grammar and

diction.

9 points

Communicatio

n is

understandabl

e.

Communicates

clearly through

the control of

grammar and

diction, with

only minimal

errors.

7 points

Communicatio

n is not as

clear due to a

few issues with

effective

control of

grammar and

diction.

6 points

Communicatio

n is not as

clear due to

many issues

with the

effective

control of

grammar and

diction.

Excellent 36 points minimum

Competent 32 points minimum

Needs Improvement 28 points minimum

Inadequate/Failing 0 points minimum