2.3 Assignment: Research-based Marketing Plan Initial Proposal - Product Development and Market Demand

8/3/2021 Preview Rubric: 2.3 Discussion (40 pts) - 3SU2021 Marketing Management (MKTG-530-01BFL, MKTG-530-01CFL) - Indiana Wesleyan U…

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=143793&rubricId=430766&originTool=quicklinks 1/3

2.3 Discussion (40 pts) Course: 3SU2021 Marketing Management (MKTG-530-01BFL, MKTG-530-01CFL)

Criteria Level 4 Level 3 Level 2 Level 1 Criterion Score

Your paper

has the

following four

elements: •

Key

Differentiating

Characteristic

s • Analysis of

Demand •

Quantitative

Data used to

Determine

Demand •

Methodology

used to

Determine

Demand

/ 27

Chart or

Graph

Supporting

your

Quantitative

Analysis

/ 3

27 points

22-27 Points

You

demonstrated

clear, insightful

critical thinking

and provided a

detailed analysis

of all 4 required

elements.

21 points

15-21 Points

You

demonstrated

competent

critical thinking

and provided a

basic analysis of

all 4 required

elements.

You are missing 1

of the required 4

elements.

14 points

5-14 Points

You

demonstrated

limited critical

thinking and

provided a basic

analysis of all 4

required

elements.

You are missing 2

or 3 of the

required 4

elements.

4 points

0-4 Points

You

demonstrated

little to no

analysis of the 4

required

elements.

You are missing 3

or more of the

required 4

elements.

3 points

You have at least

one complete

and accurate

chart or graph

clearly

supporting your

determination of

demand.

2 points

You have at least

one complete

and accurate

chart or graph

that partially

supports your

determination of

demand.

1 point

Your chart or

graph does not

support your

determination of

demand.

0 points

You do not have

a chart or graph

in your paper.

8/3/2021 Preview Rubric: 2.3 Discussion (40 pts) - 3SU2021 Marketing Management (MKTG-530-01BFL, MKTG-530-01CFL) - Indiana Wesleyan U…

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=143793&rubricId=430766&originTool=quicklinks 2/3

Total / 40

Criteria Level 4 Level 3 Level 2 Level 1 Criterion Score

Credible

Sources

/ 5

Quality of

Writing,

Length and

APA

/ 5

5 points

You have at least

4 credible

sources not

provided in the

documents plus

1 source listed in

the course

documents.

4 points

3-4 Points

You have 3

credible sources

not provided in

the documents

plus 1 source

listed in the

course

documents.

2 points

You have 2

credible sources

not provided in

the documents

plus 1 source

listed in the

course

documents.

1 point

0-1 Points

You have 1

credible source1

not provided in

the documents

plus 1 source

listed in the

course

documents.

5 points

Your sentence

structure is

complete with

correct spelling,

punctuation,

capitalization,

varied diction,

and word

choices.

The body of your

paper is 950-

1050 words.

Your assignment

has all sources

correctly cited

and is in APA

format.

4 points

3-4 Points

Your sentence

structure has

minor errors

(fragments, run-

ons) with correct

spelling,

punctuation,

capitalization,

and limited

diction and word

choices.

The body of your

paper is under

950 or over

1050 words.

Your assignment

lacks APA format

with several

sources

incorrectly cited.

2 points

Your sentence

structure has

several errors in

sentence fluency

with multiple

fragments/run-

ons; poor

spelling,

punctuation,

and/or word

choice.

The body of your

paper is under

900 or over

1100 words.

Your assignment

lacks APA format

with many

sources

incorrectly cited

and/or not cited.

1 point

0-1 Points

Your sentence

structure has

serious and

persistent errors

in sentence

fluency, sentence

structure,

spelling,

punctuation,

and/or word

choice.

The body of your

paper is under

850 or over

1150 words.

Your assignment

lacks APA format

with almost all

sources

incorrectly cited

and/or not cited.

8/3/2021 Preview Rubric: 2.3 Discussion (40 pts) - 3SU2021 Marketing Management (MKTG-530-01BFL, MKTG-530-01CFL) - Indiana Wesleyan U…

https://brightspace.indwes.edu/d2l/lp/rubrics/preview.d2l?ou=143793&rubricId=430766&originTool=quicklinks 3/3

Overall Score

Level 4 32 points minimum

Level 3 20 points minimum

Level 2 7 points minimum

Level 1 0 points minimum