Press Release- need in 6 hours today
angnicole22
PressReleaseSummerB2021.pptxOriginal Press release
Assignment, tips and editing process for revision
Assignment – PART I
Using the informational handout, write a press release about the announcement of a joint venture between Zoo Miami and the San Diego Zoo.
Release must be 400 words or less, including About section or sections.
Headline must be 70 characters or less, including spaces.
Assignment – PART II
After the About section, add your contact information: name, phone with area code, email
Below that, list six media outlets, two of which must be bloggers, each having:
Reporter or editor’s name
Name of media organization
Two of three ways to contact: Email address, social media account, phone number
ASSIGNMENT, PART III
The media list must consist of writers, bloggers and editors in the client’s business or the topic of the press release. Tour operators, corporate executives and advertising directors are not part of the media.
Miami Herald and El Nuevo Herald are versions of the same newspaper. They are one source. So are the Sun-Sentinel, El Sentinel and South Florida.com.
Questions to consider
Before writing, ask yourself:
Who is your audience?
What makes this press release newsworthy?
How does the announcement show that the client is first, best or different?
TIPS, PART i
Put the news in the headline.
Put the news in the first sentence.
Put your client, Zoo Miami, in the headline and first sentence.
THE OPENING SENTENCE MUST READ: MIAMI (July 9, 2021) –
TIPS, PART ii
Eliminate repetition.
Keep sentences and paragraphs short.
Put quotes in separate paragraphs.
Watch capitalization and lettering (&).
TIPS, PART III
Watch AP style on dates and names.
Limit each About section to one or two brief paragraphs. You do not have to use all of them, and you can combine them as needed for space.
DEADLINES & SUBMISSIONS
First draft for is due June 27. It will have one revision, which is due July 9.
Label Word file with your name and Zoo Miami.
Please submit the assignment in the Canvas assignment Dropbox.
Editing process
Your draft will be edited with notes highlighted in yellow that correspond to underlined word or words. There may also be summary comments.
Edited version will be marked with a hyphen followed by “edit1”. (Example: Carlos Zoo Miami-edit1).
Edited version will be returned by Canvas Inbox one week later.
Revise the release and save as a new file with the ending “-edit2” for tracking purposes. (Carlos Zoo Miami-edit2)
Please submit the assignment in the Canvas Turnitin Dropbox titled Press Release Assignment (Final Draft).
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Questions? Email professor Baquero or schedule an editing session.
