Press Release

Press Release Grading Rubric

Criteria

Exemplary

90

-

100 %

Proficient

70

-

89%

Needs

Development

<70%

Policy

Statement

60 pts

Effectively and

succinctly summarizes

the demonstratable

actions and civic &

social responsibilities

the company will take.

Includes all three

countries.

Somewhat summarizes

the demonstratable actions

and civic & social

responsibilities. Includes

all thre

e countries.

Policy is vague. Not all

countries are included.

No supporting

evidence.

Culturally

Sensitive

Initiatives

60 pts

Specific examples are

comprehensive,

culturally sensitive and

all are correct. Applies

concepts and

terminology correctly.

Examples are vague, but

appear to be culturally

sensitive. Applies concepts

and terminology somewhat

correctly.

Examples are missin

g

and/or culturally

insensitive.

Mechanics

30 pts

Document is correctly

formatted in

accordance with press

release guidelines.

Writing is professional

in tone and style and

there are no grammar

and spelling.

Document is correctly

formatted in accordanc

e

with press release

guidelines.

Writing is

professional in tone and

style but there is an

occasional grammar or

spelling error

Document is

incorrectly

formatted.Writing is

not professional in

tone and style and/or

there are numerous

grammar and spelling.

Press Release Grading Rubric

Criteria Exemplary

90-100 %

Proficient

70-89%

Needs

Development

<70%

Policy

Statement

60 pts

Effectively and

succinctly summarizes

the demonstratable

actions and civic &

social responsibilities

the company will take.

Includes all three

countries.

Somewhat summarizes

the demonstratable actions

and civic & social

responsibilities. Includes

all three countries.

Policy is vague. Not all

countries are included.

No supporting

evidence.

Culturally

Sensitive

Initiatives

60 pts

Specific examples are

comprehensive,

culturally sensitive and

all are correct. Applies

concepts and

terminology correctly.

Examples are vague, but

appear to be culturally

sensitive. Applies concepts

and terminology somewhat

correctly.

Examples are missing

and/or culturally

insensitive.

Mechanics

30 pts

Document is correctly

formatted in

accordance with press

release guidelines.

Writing is professional

in tone and style and

there are no grammar

and spelling.

Document is correctly

formatted in accordance

with press release

guidelines. Writing is

professional in tone and

style but there is an

occasional grammar or

spelling error

Document is

incorrectly

formatted.Writing is

not professional in

tone and style and/or

there are numerous

grammar and spelling.