write a press release assignment

Write a press release, make sure you have all five W’s in your story (who, what, where, when, and why). In journalism. And that you have a catchy headline.

Your goal is to make the results and discussion section into a story that is accurate and interesting to the public. Your press release should include ideas about evolution and natural selection.

· It’s very similar to a news story

· You want to answer the (who, what, where, when, and why)

· The key is to get the most important news right up at the top, it called inverted pyramid style.

· News should be most important at the top, least at the bottom.

· First paragraph is the main news, so this is usually the what (what is this about?) or the why (why are we talking about this?)

The Rubric for the assignment:

Title:

Description:

· What the question of interest is and how it is answered

· Why this is of interest to the general public

· Who the research impacts and who did the research?

· The time line related to the descriptions

· Where the research took place and where the research relates to?

Inverted Pyramid style:

· Put the important information, what and why (at the top of the press release)

Content and style:

· Relate scientific evidence to natural selection and/or evolution

· Potential for creating public interest.

· Accurate discussion of scientific evidence produced in our experiments present.