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Press Release
Express x Patagonia Team Up for Fashion Recycling Outdoor wear Collection
January 31, 2021 10:15 ET
Calif., Jan. 31, 2021/ -- After a couple of months of anticipation, the collaboration of the season has finally landed. Today, the American fashion retail Express and Patagonia well-known for sportswear were announced their new recycling outdoor wear collection. Every piece of the fabric was made in organic, fiber recycling material, promoting the concept of eco-friendly and sustainability. Also, the companies encourage customers to donate their unwanted clothing back to the store and get a small portion of discount. This was a new approach to Express since their clothing style mainly focuses on feminine, elegance, and usually in non-recycling material clothing in the past. However, this is an exciting innovation and corporation between Express and Patagonia. “ Cooperating with a sportswear company like Patagonia was challenging since Express has never collaborated with any sportswear brands. Patagonia had lead Express into a new field of the garment industry,” said Timothy G. Baxter, Express Founder, and CEO. “ It was a great experience and a big step for our company. ” “ I believe the concept of sustainability will bring more customers and willing to try on this greener collection. ” said Yvon Chouinard, Patagonia founder, and CEO. The collection style including a winter jacket, vest, hoodies, pants, and backpacks, etc. And now it's available for purchase in both physical and online stores.
About Express Express is a fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. The company headquartered is in Columbus, Ohio with a design studio in New York City and stores across the United States. From wardrobe essentials to the latest trends, their outfit doers, makers, movers, and shakers with clothing designed for real-life versatility. At Express, they believe that everyone should dream big and dress accordingly.
About Patagonia Patagonia is an American clothing company that markets and sells outdoor clothing. The company values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. They criteria for the best product rests on function, repairability, and, foremost, durability. Among the most direct ways we can limit ecological impacts is with goods that last for generations or can be recycled so the materials in them remain in use. Making the best product matters for saving the planet.
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