Formatting the email news release

Press Release Assignment (the following information is fictional, as is the company):

You work for Bicycle World, a 3-year-old company in Lafayette that produces bike frames, components, bike helmets, clothing and road guides to bicycle routes. You are to write an email news release for immediate release that you hope will be used in the Journal & Courier. To whom at the newspaper would you send this email (I want a name, title, and email address)? Then you will send it but to me, not them. I want a professional subject line and a professional looking release. No, "here is my assignment." I want it to look like it would look if you were sending it to the J&C.

Bicycle World is a company here in Tippecanoe County. They are planning to sponsor Bicycle Safety Clinics in Tippecanoe County, it's headquarters. Bicycle world staff members will be there. Company president Darwin Lester is a master rider and formed the company to provide quality equipment to bicycle enthusiasts.

“We believe bicycle safety is crucial for children,” said company president DarwinLester, “With just a little guidance, children can learn habits and rules that could save their lives. Those of us in the bicycle business want to ensure that children who use our products do so competently and safely. We want them to enjoy bicycling as a sport they can continue into adulthood. And we want to make learning fun. They will have fun at our event.”

Bicycle World has two area stores, at 555 Sycamore Parkway in West Lafayette and at 338 U.S.38 in Lafayette. It has the area's largest selection and lowest prices. It's web page is http://www.fakebikeworld.com/

The clinics will be on Saturday, April 7th. Clinics will be held simultaneously at Happy Hollow Elementary in West Lafayette and Miller Elementary in Lafayette. They will last from 10 am. to 12 p.m..  The Clinics are open to children six-12 years of age. 

Bicycle World staff members check each child’s bicycle for safe operation. They will indicate on a check-off list any equipment that needs repair. The clinics are free. They will teach children good bicycle safety. Good bicycle safety is important. They will talk about wearing helmets, riding in bike lanes, using proper hand signals. There will be an obstacle course to test their riding proficiency. For example, as they ride down a “road,” a dog may run out from between two cars. Children’s reactions and reaction times will be monitored. Each child must have a helmet and a bicycle or they can't participate. There is limited space. People who want to attend must call Bicycle World to register at 555-4356. They will be briefed on what they did well and what they need to improve. They will receive a certificate of accomplishment.

"Stop by and see us any time for any of your bicycling needs. If we don't have it, we can get it." said Darwin Lester. "You won't beat our prices and selection, and most importantly, our knowledge."

You can also register online at http://www.fakebikeworld.com/fakeregistration/.