| Presentation by Stellar Student |
| Slide Number | Slide Title | Slide Text | Narrative | Comments |
| 1 | How to Advertise on Social Media | | Title Slide |
| 2 | Introduction | Let's examine social media | ·Introduction of myself
· Job background (Accounting)
·Creating first social media page at work ·Explain overwhelming response to businesses Facebook page |
| 3 | Revenue | How to increase your company's revenue through social media | ·Setting up a Facebook page is free ·Attracting more customers by social media exposure · Looking at other company profiles as examples of what to do and what not to do when creating your company's Facebook page |
| 4 | Facebook Statistics | Daily Facebook users: 1.32 Billion
Business pages on Facebook: 4.5 million New Users sign up on Facebook: 400 a minute | ·What advertisement has the potential to reach over a billion people? Facebook ·Fun Facebook fact, the like button has been pressed on Facebook over 1 trillion times. ·Even better fact is every 20 minutes 1 million links are shared. ·That means the odds of creating a business Facebook page, and having that paged liked or shared are greatly in your favor. |
| 5 | The Science Behind Social Media | Picture Page
| ·This next section will discuss the steps to creating your Facebook page and luring your customers to you. |
| 6 | Setting up your Company's Facebook page | Presenting your page to be inviting and informative
| ·Understand what your company's services are ·Present your page in a nice friendly format ·Have the title of your company, the address, phone number, and what services or goods you are offering. ·Then you can post problems and offer solutions. Example: Got a letter from the IRS we are here to help? Trying to get a business loan from the bank, need a balance sheet or income statement to provide them? Payroll services? |
| 7 | Interaction with the clients | Where else can you advertise and be in every home of every house, in their car, or in their office? | · Internet Marketing ·Using the internet as a tool ·Optimize your page making it mobile friendly ·Create video content not just word posts with words. ·Try to interact more with your customers you have as well as potential customers you are trying to get. |
| 8 | Watch your foot traffic | When you make a post see how many comments you get. When you make a post see how many likes you get. When you post a video see how many views you get | ·By paying attention to these details you can see what customers like. ·Make posts that are relevant to your business. For example in an accounting post write about extending your taxes and what that entails. Make posts about reminders of deadlines for quarterly and yearly filings. ·Offer advice and see the response to those posts. ·Use social media to your advantage and develop strategies and marketing tools. ·Build relationships not just with customers, but network with other business alike. Accountants and lawyers often go hand in hand. · Target your customers effectively. |
| 9 | Coupons | Downloadable coupons Coupons for liking or sharing a post Mention this add and receive 10% off your taxes | ·There are two ways to promote with coupons. One can be a printable coupon and the other can be a promo code. ·You can automatically generate coupon codes for your promotion. ·Facebook also gives you the option of limiting coupons to one per e-mail address or one per Facebook like or share of a post. |
| 10 | Special Offers | Offer specials deals that are only available on your Facebook page | · Sending promo codes to only those who are your friend on Facebook, or who like or share your link or post |
| 11 | Social Media Marketing | Picture Page
| · This section I will talk about building your brand more and how to make your Facebook visitor a customer. |
| 12 | Advertising is less frequent then on the internet | Less is being spent and viewed on: News Paper Ads Radio Ads Mailing items to your home Billboards
| · When is the last time you looked at the news paper for ads? ·Billboards? ·Change the station when radio ads come on? ·Does anyone really pay attention to junk mail? |
| 13 | When is the last time one of those options worked for you? | How frequent, if at all you have bought one of the options I previously mentioned in my previous advertising slide? | · If you even half way agreed with what I have previously said then I think you can fully agree that advertising on social media benefits are enormous. |
| 14 | Closing Remarks | If you are not advertising on social media, remember this….. Your competition is!
| ·Recap Facebook statistics; explaining how many users are on Facebook, how many businesses are on Facebook.
· As of 2018, there are 3.196 billion people using social media on the planet, up 13 percent from 2017 to 2018. ·Closing with more hard facts. |
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