BUS5112 - Marketing Management Group Assignment

Presentation Outline:

1. Title Page (listing the name of all group members and Instructor’s details, Date etc) - Jacklyn

2. Group page indicating the role(s) of each team member - Barrie

3. Company Background - Jacklyn

4. Product/service description and its major competition - Jacklyn

5. Company's Current Marketing Strategies (objectives, target segment(s), value proposition) - Tsatse

6. Marketing Strategy Implementation (Marketing Mix) – Barrie

7. Customer Retention Strategies - Tsatse

8. Customer Loyalty - BaNee

9. Strategies for gaining Customer loyalty - Barrie

10. Building Customer Value, Satisfaction, and Loyalty - Barrie

11. Conclusion - BaNee

12. References - all

Presentation Proposal (recommended by Jacklyn & agreed by all):

I would prefer to market a Healthy Meal Bar or Shake (Like Nature Valley, Kind, etc.) that people can grab on the go to replace meals. Individuals are becoming more and more health-conscious and therefore relying on meal substitutions in order to satisfy their calorie counting or keto meal plans. My proposal is that we call it the :

Go Bar," The only suitable meal on the go (Mission Statement)