Please help with presention

What differentiates my product from other brands is that my competitors don’t have a product like this. My new App will allow our customers to organize their lives with one APP. Unlike my competitors who have many APP’s that can do what my One App can do. My Product will keep everyone organize with their busy everyday lives. My App will also have a highlighter function so you can highlight what is important to do for that week or month.

The one challenge that I will encounter is getting a government approval for my APP. Because the APP will have account information and the APP will need thorough security. The other challenge is marketing my New APP. We will have to do some data research on which audience will benefit from the APP the best.

My App is not an addition to another App’s. The new APP is one of kind. It will help people to stay organized in their everyday lives. My new APP will be simple and easy to use and is like on other at is out today.

The major strengths that will most likely aid in the development of marketing activities include the key features of the product, points of difference of the product and the successful communication of the product to the intended customers (Info Entrepreneurs. n.d.). An efficacious communication performs a crucial role in the development of effective marketing activities. In addition, the marketing activities are tailored by considering the strengths of the product and the opportunities in the market. The key strength of the product that will aid in creating successful marketing actions includes ‘all in one’ feature of the application, ‘The Assistant.’ This characteristic makes the product different as compared to those introduced by the competitors. Another main strength of this application is that it is capable of working on all gadgets including tablets, iPad and iPhones. In addition, ‘highlighter’ function of the application makes it appealing for customers specifically those working in the corporate sector as it can assists them in prioritizing their tasks.

The opportunities which I will go after including the busy schedules of the people. In today’s world, people have become so much busy in their businesses and everyday lives that it has almost difficult for them to manage everything in a successful and timely manner. They need a product that can aid them in resolving this issue and enhance their abilities to manage everything successfully. In other words, the demand for a product like ‘The Assistant’ is high in the market (Info Entrepreneurs. n.d.). Although other companies are offering different applications however, those applications do not aid in everything. I will pursue this opportunity because it will bring not only a great success for the product, but also open new doors for further development.

The threats which I am most concerned about are that the competitor can come up with the identical features at lower cost and the implementation of the new law can increase the cost of ‘The Assistant.’ Also, a recession in the economy can lower the demand for the application. The gaps that are not addressed include the identification of potential customer segment that can bring huge profit and preventing the assumptions about the wants of the customers. It is important to consider the possible segment which can prove highly beneficial for the business while developing a marketing plan (Info Entrepreneurs. n.d.). Making assumptions about the needs and wants of the customers can prove harmful for the business and the product. It must be avoided while creating a marketing plan.

The legal and ethical implications in marketing include transparency, truthfulness, lawfulness and honesty. It means marketing should be conducted in a way that is permitted by the law (Hammerton, 2015). Also, no exaggeration should be done about the characteristics of the product. Any important information about the product should not be skipped and aggressive techniques to attract the potential customers should be avoided.

brief summary of your target market description (including geographic, demographic, and psychographic descriptions).

The Assistant is a mobile APP that will help keep any busy person organized in one place by accessing all of the relevant information from the different tools that people use already to organize and simplify their lives. The target market is any man, woman, single, married with or without children 20- 60 years old who need to have everything they do all in place for easy access. The Assistant is for people who need to be able to see their appointments, what is on their calendar for the week, month or year. The Assistant let you pay yours bills or pay family or friends all in one place. The Annual income is $50,000 to $90,000+ and people who lives in cities or large towns pretty much worldwide.

References

Hammerton, M. (2015). The legal implications of your marketing strategy. Retrieved from https://thelincolnite.co.uk/2015/01/implications-marketing-strategy/

Info Entrepreneurs. (n.d.). Create your marketing strategy. Retrieved from https://www.infoentrepreneurs.org/en/guides/create-your-marketing-strategy/