Marketing presentation

Topic presentation

1. The objective of this assignment is to inform the classmates of marketing- related issues. You are welcome to choose any topic related to marketing.

2. Please find AT LEAST 2 articles related to the topic and present the topic by combining and extracting the most useful information from the sources.

3. Your presentation should include: (a) title and publication of at least two articles, (b) summary of the articles in a cohesive manner, (c) your own critical perspectives, and (d) at least one relevant question for class discussion. ( A good and interesting question and should not need a long answer ) (f) Include at least one slide that says “Critical Thinking”.

The presentation should last between 10 and 20 minutes. I will evaluate your performance based on the following components:

Evaluation criteria:

Quality of the articles: Relevancy and substantiality of the content

40%

Your own critical perspectives added (Critical Thinking Slide)

10%

Included at least one relevant question for class discussion 10%

Included references at the end of the slide presentation

2%

Logical organization and clear communication of the material 10%

Presentation style (e.g., not reading off the article, making eye contact, posture, handling questions):

10%

Duration of the presentation (not including class discussion) <5 minutes - 5% <10 minutes – 10% At least 10 minutes – 18%

18%

NOTE:

The articles that you well use should be:

* Should be reliable articles, clear, good, and * Not long * Attach them in pdf files separately along with the presentation and the link if they are form reliable websites.