stratagic management

Provide case summary and then answer following questions in your presentation:

Maximum 10 min presentation

1. Should the company follow emerging trends with industry's offerings and positioning or should the company leverage existing competencies to carve out a niche strategy in the social media space?

2. What size of companies should Online Social Advertisers target, large or small clients, and why?

3. Are there other issues or decisions that need to be considered in developing the value proposition?