marketing case study
Market resarch
Assess the size of your market
Is it a growing or declining market
Segment your market into subcategories
Assess the size of each segment (if possible)
Create a profile for each segment
BUSINESS IDEA
Present the business idea
How does it meet the need of the customers?
Present: product, service, prices
Overall marketing strategy
Digital strategy
Present the different components of your digital strategy
Application? Website?
Social media strategy: channels & content
Search Optimizing Strategy
Influencers