management 11
5729sy93p
PresentationBMWAGMiMStream2Team4.pptxAna, Yajie, Zhuoling, Florien, Léo, Dirk
Master in Management (MiM) Stream 2 Nr. 4
23rd January 2020
Welcome to next century sustainability
(BMW, 2020a)
www.cranfield.ac.uk/som
Presentation Agenda
Strategy and Sustainability
Internal and external collaboration
Benefits, metrics and current status
Strengths of current sustainable approach
Recommendations for improvement
Sustainability in senior management
References
Strategy and Sustainability
Consistent integration of sustainability into business model
Global challenges opportunity to innovate
Sustainability to secure long-term-success
Innovations to enhance benefits for customers and to have a positive impact on society and the environment
Taking social responsibility for all actions
Efficiency, resource-friendly and individual sustainable mobility
Implementation of sustainable along the entire value chain into all processes
Ten goals in three key areas (Production and value creation, products and services and employees safety) (UNconformity)
Sustainability as key component in corporate strategy
(BMW Group, 2018, p. 10-11)
A utonomous
C onnected
E lectrified
S hared/Services
with a clear customer focus
(BMW Group, 2019)
Sustainability strategy
Corporate strategy
Internal and external collaboration
BMW & JLR PARTNERSHIP
DRIVE SUSTAINABILITY PARTNERSHIP
BMW & DAIMLER JOINT VENTURE
€1bln investment
Developing and intermeshing offerings
Car sharing, ride hailing, parking, charging and multimodal transport
Development of electric drive units
Next generation electrification technology
ACES future
BMW & BOSTON CONSULTING GROUP
Partnership between leading car brands
Sustainability throughout their supply chain
Current challenge includes establishing a sustainable cobalt supply chain
6 month program
Partnered to train low skilled unemployed youth
Helping them develop social skills and seek employment opportunities
Benefits, metrics and current status
| Public Commitments Member of UN Global Compact Adopted UN Sustainable Development Goals Factored in the Paris Climate Agreement target of 2°C | Acknowledgements |
(BMW Group, 2018, p. 7-19)
Strengths of current sustainable approach
PEOPLE
PLANET
PROSPERITY
Investment in further education and training
373
€ milion
2017 2018
CO₂ emission reduction of BMW Automobiles (EU-28) compared to the base year 1995
42%
2017 2018
Profit before tax
9 815
€ milion
2017 2018
Sustainability in senior management
Recommendations for improvement
Making driver assistance packages more affordable and included it on all car models to achieve zero-error driving
Improve the scrappage schemes to enhance recycling
Actively promote resource-efficient production and green automobile products through marketing campaigns aimed at changing consumer behaviour
Optimization of intermodal transport programmes to increase the proportion of low-emission transport such as rail and maritime transport
Ana, Yajie, Zhuoling, Florien, Léo, Dirk
Master in Management (MiM) Stream 2 Nr. 4
Q&A
(BMW, 2020b)
www.cranfield.ac.uk/som
References
BMW Group (2018) SUSTAINABLE VALUE REPORT 2018. Available at https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_com/responsibility/downloads/en/2019/2019-BMW-Group-SVR-2018-Englisch.pdf (Accessed: 16 January 2020).
BMW Group (2018) SUSTAINABILITY AT THE BMW GROUP 2018. Available at https://www.bmwgroup.com/en/responsibility/sustainability-at-the-bmw-group.html (Accessed: 16 January 2020).
BMW Group (2019) BMW GROUP INVESTOR PRESENTATION. Available at https://www.bmwgroup.com/content/dam/grpw/websites/bmwgroup_com/ir/downloads/en/2019/Investor_Presentation/BMW_Investor_Presentation_2019.pdf (Accessed: 16 January 2020).
BMW (2020a) BMW i3 Urban Suite. Available at: https://www.press.bmwgroup.com/global/photo/detail/P90379812/bmw-i3-urban-suite-01/2020 (Accessed: 16 January 2020).
BMW (2020b) The electrified X model range of BMW. Available at: https://www.press.bmwgroup.com/global/photo/detail/P90379726/the-electrified-x-model-range-of-bmw-01/2020 (Accessed: 16 January 2020).
