Bussiness
necolas00073
Presentation1entrepreneurship.pptx
VAPIANO
What is Vapiano
Vapiano is a German restaurant franchise company established in 2002 in Hamburg. The
chain's restaurants offer Italian food according to the fast-casual principle. In April 2017,
Vapiano totaled 180 locations in 31 countries including France, Australia, China, Saudi Arabia,
Luxembourg, Brazil, Mexico, Sweden, the United States, etc.
2
Problems ? Need ?
- Italian food is one of the most popular in Belgium.
There is a lack innovation and originalty in the market, and Vapiano could modernize it.
- People want to eat quickly, not expensive and healthy. We are able to offer what they want.
Location
Place Jourdan
SWOT
Strenghts
- Knowaround the world
- High quality -> Low price
- Healthy Product
Modern and Innovative design
Have a Bar
Weaknesses
- Standardised
- Lack of online presence (can be also an opportunity)
Opportunities
- There isn’t any Vapiano in Belgium
- More and more innovation on the men u to reinforce the brand image
Threats
- Intense competitors
- High rent because of a good location
Competitors
- Every Italian restaurants
- O’tacos
- Mama Roma
- Carrefour market
- Deli Traiteur
- Every fast restaurant not expensive
Segmentation
Geographic / Socio Demographic
Brussels
12 – 55
Men – Women
Psychographic
Generationnal groups
Esay to attract
Loyal attitude
Target Market
- Business Men/Women
- Students
Financial Aspect
Franchise Cost : 45 000
Suppliers
- Trendy Food
- Cafe Liegeois (Cafe, Hot chocolat, Tea)
Cipapy (Salad)
JuicyFruit (Fruit juice)
Q&A
Thank you
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