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Presentation12.pptxEmotional intelligence
Emotional intelligence
Emotional Intelligence (EI) is the ability manage, express, and perceive emotions effectively in real life.
The professional benefits of emotional intelligence are:
Better problem solving skills
Effective leadership skills
Less workplace conflicts
Improved communication
The above four benefits of EI will help me learn how to deal with customers
EI promote positive social functioning by helping individuals to detect others’ emotion states, adopt others’ perspectives, enhance communication, and regulate behavior. Moreover, Emotional intelligence influence the success with which employees interact with colleagues, the strategies they use to manage conflict and stress, and overall job performance.
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Significance of the research
This study shed light on the importance of EI in communication and interaction of marketers and customers. More specifically, the research gives insight into elements of EI which are crucial in buyer-seller interaction.
The influence of EI on quality of customer service translates into financial performance.
This study, therefore, contribute to the researchers available on EI and customer satisfaction resulting in competitive advantage in marketplace.
This research point to the specific traits of EI which contribute to customer satisfaction.
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Thesis statement
The thesis belong to field of marketing and the broad subject is sales management.
Few studies have developed relationship between emotional intelligence and customer satisfaction.
Thesis statement : advanced emotional intelligence leads to great customers satisfaction in insurance sector.
References
Sigmar, L. S., Hynes, G. E., & Hill, K. L. (2012). Strategies for teaching social and emotional intelligence in business communication. Business Communication Quarterly, 75(3), 301-317.
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