Creative
user1000
presentation1.pptxteam workshops
March 10
Advertising Creativity ADV 3101
Photographer? April 8, 9, 10
1
Emily PDQ
Erin Peacock
Derek Tampa Bay Rays
Yasmine Hershey’s
Maria Cold Stone
Dr. Kathy Fitzpatrick, Director, Zimmerman School of Adv and Mass Com
2
.
Consider your team
Consider a designated role
for each member
Will take lead
on specific responsibilities
Whole team participates
Thursday 10 March – hear your role decisions
3
Integrated brand campaign elements.
SWOT
Strategy
Big idea
Campaign executions
A presentation
A campaign book
Designated role responsibilities. Everyone participates in everything!
Account Leader
Planner/Strategist
Creative Director*
*Copywriter/Art Director
Promotions/Guerilla Marketing Director
Acct Leader email me team members.
5
Designated role responsibilities. Everyone participates in everything!
SWOT Acct Leader/Planner
Strategy Planner/Acct Leader
Big idea Creative Dir/Planner
Executions Creative team
Promotions/Guerilla Promotions Dir
Presentation Acct Leader/Team
Campaign book Acct Leader/Creative Dir
10 March Brand choices – class
Team roles
24 March SWOT, brief, early work – class
5 April Creative work – class
Prelim presentations – class
7 April Presentations – class
Campaign Books
12/14 April Team presentations
21 April Peer evaluations
Advertising Creativity ADV 3101
Next class: Social media ch 12
22 March
Advertising Creativity ADV 3101
