Persuasion Presentation
Lucyya
Presentation1.pptxField Report & Persuasion Assignments
Field Report
Persuasion Assignment
Persuasion Presentation Assignment
To motivate, inspire, persuade
To convince the class to do something or
To share your opinion about a topic.
Assignment:
Make a presentation to the class about a topic that is important to you.
Script
Preparation: Research a topic that is important to you to support your message.
You must submit your speech for grading: Use the leader’s script as an outline for your presentation (on page 76 in “Speaking as a Leader”).
Write out your entire speech. The body must be written in paragraph form and in APA form i.e. with cover page.
I recommend that you memorize part of your speech. By memorizing your speech, you can concentrate on how you present – see rubric.
Choose words for your script that help to inspire your audience.
Use cue cards to refer to for your presentation.
Your script will be graded based on your use of research to support your key points.
Submit a paper copy of your speech before you present.
Presentation
Review the rubric so you are aware of the areas on which you will be evaluated.
Do not use Powerpoint or any other slides. You are to sell/persuade the class by using language and the leader’s script (not with visual aids).
Before your presentation practice saying your speech out loud (ideally in front of someone). It is important to practice your diction/pronunciation.
Find out how to pronounce words you do not know how to pronounce.
Do not read your script while you present – use to cue cards to guide you through your talk.
Elements of a Script
Name the 5
Script Elements
The Grabber,
State Your Subject,
Lead with a Message,
Develop a Persuasive Structure and
(close with a) Call to Action
The Humphrey Group Leadership Communication Model
Pg 28
The “Reasons” Model >> why You must BELIEVE
The “Ways” Model >> step by step process of how we will achieve it and why you should believe
The “Situation and Response” Model >> problem/solution, cause and effect
The “Present Results, Future Prospects” Model >> anticipation and you will believe
The “Chronological” Model >> from start to end and you will believe
Language of Leadership
Conversational
Personal
Concise
Precise, no jargon
FIGURES of SPEECH – see egs on pg 38
Speak with confidence
The Leader’s Presence
Presence
Pace
Eye contact
Expression
6 Steps to Speak as an Authentic leader
Be Committed
Know your audience
Have a clear message
Use real, appropriate language
Be a visual – show yourself
Be authentic – be true to yourself and to your audience
RHETORIC
WHAT is this?
5 Canons of Rhetoric
inventio (invention): The process of developing and refining your arguments.
dispositio (arrangement): The process of arranging and organizing your arguments for maximum impact.
elocutio (style): The process of determining how you present your arguments using figures of speech and other rhetorical techniques.
memoria (memory): The process of learning and memorizing your speech so you can deliver it without the use of notes. Memory-work not only consisted of memorizing the words of a specific speech, but also storing up famous quotes, literary references, and other facts that could be used in impromptu speeches.
actio (delivery): The process of practicing how you deliver your speech using gestures, pronunciation, and tone of voice.
Great oratory
has three components:
style,
substance, and
impact.
famous speeches
lift hearts in dark times,
gave hope in despair,
refined the characters of men,
inspired brave feats,
gave courage to the weary,
honored the dead, and
changed the course of history.
John F Kennedy
John F. Kennedy, “Inauguration Address” January 20, 1961; Washington, D.C.
Young, handsome, with a glamorous family in tow, John F. Kennedy embodied the fresh optimism that had marked the post-war decade.
On January 20, 1961, Kennedy took the oath of office as the 35th President of the United States. The youngest president in United States history, he was the first man born in the 20th century to hold that office.
Listening to his inaugural address, the nation felt that a new era and a “new frontier” were being ushered in.
Excerpt:
Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind? Will you join in that historic effort?
Where are the key words or phrases of speech-making here?
In the long history of the world, only a few generations have been granted the role of defending freedom in its hour of maximum danger. I do not shrink from this responsibility — I welcome it. I do not believe that any of us would exchange places with any other people or any other generation. The energy, the faith, the devotion which we bring to this endeavor will light our country and all who serve it — and the glow from that fire can truly light the world.
And so, my fellow Americans: ask not what your country can do for you — ask what you can do for your country.
My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man
Developing a Persuasive Structure
Check your Speech Pattern
Present your Argument, not the topic
Organise your argument in an easy-to-understand pattern/structure
Scale the structure
Work out the structure – on paper or mentally
5 Patterns of Organisation
Reasoning
Ways
Situation and Response
Present Results and Future Prospects
Chronological
What will you present and persuade us on?
Let’s talk about it
