Persuasion Presentation
Lucyya
Presentation_Tpc2_Wk2.pptxLDRS 410
Week 2, Topic 2
Analysing Audiences (Moodle)
Ask Yourself?
Why? What? How? Who? When?
Entertain
Inform
Engage
Instruct
Persuade
Organisational Devices (Pg 43) “Analysing Audiences” PDF in Topic 2
Deduction
Induction
Chronological
Cause & Effect
Comparison and Contrast
Problem and Solution
Spatial
Persuade Positively
Can we do it?
6 Principles of Persuasion
A persuasive message can succeed through the
principles of:
reciprocity,
scarcity,
authority,
commitment and consistency,
consensus, and
liking.
