SoFi Stadium project

AT&T Stadium

Dujon McDonald

Southern New Hampshire University

Overview Nickname: Jerry’s World

Operator: Dallas Cowboys

Location: Arlington, TX

Opened: September 20, 2009

Capacity: 80,000 (expandable to seat up to 111,000)

Size: 3 million Square feet

Surface: Field turf

Architect: HKS, Inc.

Cost, Funding and Approval

• Public Financing: $325 Million (City of Arlington) • Private Financing: $150 Million (NFL), $525 Million (Dallas

Cowboys) • Cost: 1.2 Billion • In November of 2004, more than 62,000 residents voted yes

authorizing the City of Arlington to provide the planning, acquisition, construction and financing AT&T Stadium.

3D Models, Drawings, interior and exterior

Amenities

• Dallas Cowboys Hall of Fame and Pro Shop

• 15,000 club seats

• 10 clubs

• 300 luxury suites

• The Stadium Club restaurant

Major Sponsorship

• Naming Right: AT&T Communications

$17-19 million per year. Duration undisclosed

• Ford Motor

• MillerCoors

• PepsiCo

• Dr. Pepper

• Bank Of America

Major Events

• 2010 NBA All-Star Weekend

• Super Bowl XLV

• NCAA Football Big 12 Championship

• National Championship games

• Cotton Bowl Classic

• AdvoCare Classic

• world Championship boxing fights

• WrestleMania 32

• The AMA supercross Championship

• Jonas Brothers(concerts)

• U2 concerts(concerts)

• Taylor Swift, (concerts)

• Beyoncé & Jay-Z (concerts)

• Ed Sheeran(concerts)

What's unique About AT&T Stadium

• Wi-Fi network of 1,500 access points

• 1,300 more (DAS)

• AT&T Stadium app

• high definition videoboard

• contemporary fine art collection

Facility Issues

• Texas sun becoming a problem on the field during late afternoon Cowboys games.

• A Fan was injured when he fell from the first row

References

• AT&T Stadium Documents | City of Arlington, TX. (1999-2018 ). Retrieved from http://www.arlington-tx.gov/citysecretary/att-stadium-documents/

• AT&T Stadium, Dallas Cowboys football stadium - Stadiums of Pro Football. (n.d.). Retrieved from https://www.stadiumsofprofootball.com/stadiums/att-stadium/

• AT&T Stadium Announces Technological Innovations. (n.d.). Retrieved from https://www.dallascowboys.com/news/at-t-stadium-announces-technological-innovations-352746

• A to Z Guide. (AT&T Stadium, 2019). Retrieved from http://attstadium.com/stadium-info/a-to-z-guide

• Attstadium. (AT&T Stadium, 2019). Retrieved from http://attstadium.com/

• Alleven, M., Hardesty, L., & Hardesty, L. (2014, August 17). AT&T Stadium's DAS, Wi-Fi upgrades drive immersive fan experience. Retrieved from https://www.fiercewireless.com/tech/at-t-stadium-s-das-wi-fi-upgrades-drive-immersive-fan-experience

• (Forbes, 2011.). Retrieved from https://www.forbes.com/lists/2011/30/nfl-valuations-11_Dallas-Cowboys_300988.html

• Gaio, M. (2014, September). Man Injured in Fall from AT&T Stadium Stands. Retrieved from https://www.athleticbusiness.com/stadium-arena/man-injured-in-fall-from-at-t-stadium-stands.html

• HKSINC. (2019). Retrieved from http://www.hksinc.com/places/cowboys-stadium-4/

• Kezar, K. (2016, June 24). Retrieved from https://www.bizjournals.com/dallas/news/2016/06/24/at-t-stadium-to-welcome-new-restaurant-and-sports.html

• Mullen, D. (2018, November 29). 11 Things You Absolutely Need to Know About AT&T Stadium. Retrieved from https://www.arlington.org/plan/blog/post/11-things-you-absolutely-need-to-know-about-att-stadium

• Watkins, C. (2013, July 23). Sources: Cowboys, AT&T near deal. Retrieved from http://www.espn.com/dallas/nfl/story/_/id/9501011/sources-dallas-cowboys-att-close-naming- rights-deal-stadium

• Sixtos, S. (2017, November 07). Sun Issue at AT&T Stadium: Architectural Flaw or Strategic Design? Retrieved from https://www.dallassportsfanatic.com/sun-issue-att-stadium- architectural-flaw-strategic-design/