Preparing Marketing Strategy
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PREPARINGMARKETINGSTRATEGYeditted1.pptxMARKETING STRATEGY
Name
Institution
Course
Date
Situation analysis
My product will be clothing line
My company name will be A & O clothing
The company will sell combination of a largely recognized name brands with clothing lines from selected fashion designs
Our product will be modified to suit the demands of customers
As a result, we will get profit through selling our produce
Marketing audit and Objectives
Marketing audit is any information concerning competitors
There is no competitors giving unique product and services like A & O
This company targets the millennial and the only retain company around targets women
Main objectives is to spread clothing lines through franchising our retail store and developing organized brand name
Segment your customer strategy
A& O considers the importance of marketing
We will plan to advance our retail with aimed marketing
This will be done through campaigns, printing adverts and direct mails
A & O is a starting company that will plan to advance our retail business with targeted and ambiguous and marketing campaigns
The objective is to retain marketing budget not more that 5 % of our gross annual sales
Target customers and market position
Young people are the targeted customers
Young women will be captured with our product
Local audience will benefit from our products
Marketing action plan
Effective approach to be used by A&O will be printing adverts and campaigns
This will helps reaching targeted customers
Best promotions and sales will be attained
Monitoring, management and improvement
Co-owners of the business will help in co-managing the boutique
This lead to growth in passion and experience in the design industry
There will be monitoring and close checking of the product
Good relationship and communication will help in improvement
References
Bouredji, K., Gupta, R., & Jester, G. (2020). Every Wear Marketing Plan.
Dickson, T. (2017). How to Brand and Market a Fashion Label: New lifestyle brand.
