9604 plan

Preliminary Business Plan Report Rubrics

1. Completing the table below: 10 points Product Concept

Company Name Company Home Location

New International Location

Similar Products in market

Industry(ies):

2. Carry out SWOT analysis. 20 points

3. Subsequently, develop strategies on how to move internationally (i.e. exporting, strategic alliance, subsidiary etc.). 30 points

4. Carry out QSPM. 30 points

5. Writing style and format. 10 points