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PRCrisis.ppt
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Crisis Management Plan

  • Identify Potential Issues
  • Identify Message to be Communicated
  • Identify Spokespersons
  • Communicate Plan to Everyone
  • Establish Media Policies & Procedures

Crisis Management Plan

  • Practice Tough Questions
  • Prepare Standard Statements
  • Plan Best Channels to Reach Publics
  • Keep Records

General Rules for PR Crisis

Tell the Truth

Tell it All

Tell it Fast